Director of Demand Generation

Responsibilities

• Set the Demand Strategy, Then Execute It Build FurtherAI's demand generation strategy and quarterly plan, tied directly to the pipeline and revenue targets you set with Marketing and Sales leadership. Run the programs yourself: you'll be in the ad platforms, the marketing automation tools, the CRM, and the creative briefs every week. Own a pipeline number, not an MQL goal. Your success is measured by demos held, Sales-Accepted Opportunities, and pipeline created.
• Own Paid Social and Third-Party Programs Plan, launch, and optimize paid social campaigns (LinkedIn and Paid Search first, expanding to other channels as they prove out), including audience targeting, budget, bidding, and creative testing. Continuously test ad creative and formats (static, video, carousel, thought leadership, document ads) across mediums to learn what converts best to demos and opportunities, then scale the winners. Build and run ABM programs targeting priority insurance accounts, coordinating campaigns, nurtures, direct mail, and SDR outreach to engage the full buying committee. Run third-party programs such as content syndication, sponsored webinars, industry publications, review sites, and intent data partners. Hold every channel and vendor accountable to pipeline and cost per opportunity, not lead volume, and shift budget toward what works.
• Turn Website Traffic Into Demos Own website conversion end-to-end: landing pages, demo request flows, forms, CTAs, and offers. Run A/B tests and conversion rate optimization to increase demo requests from target accounts. Partner with the broader marketing and product team so every page speaks clearly to insurance buyers and the problems FurtherAI solves.
• Build Nurture Programs That Create Opportunities Design and build email nurture programs by persona, funnel stage, and intent signal that move leads from first touch to booked demo. Build re-engagement programs for stalled leads, event attendees, and closed-lost opportunities. Coordinate with SDRs and Sales so nurtures and outbound work together instead of competing for the same buyer.
• Own Funnel Tracking and Conversion Build and maintain full-funnel reporting, from first touch through MQL, demo, opportunity, and closed-won. Define and refine lead scoring, routing, and handoff SLAs so qualified leads reach Sales quickly. Find where buyers drop off, especially MQL-to-demo and demo-to-opportunity, and run the fixes that improve those conversion rates. Implement attribution that Sales and leadership trust, and report pipeline performance to leadership weekly.

Requirements

• 7–10+ years of experience in demand generation, revenue marketing, or pipeline-focused growth marketing in B2B SaaS or AI technology.
• You've owned a pipeline target, not just an MQL goal, and can show the numbers: opportunities created, conversion rates improved, pipeline generated.
• You're a builder and a doer. You've written the strategy and then run the campaigns yourself, with support of the broader marketing team.
• You have hands-on experience running paid social (especially LinkedIn) and third-party programs, and you manage budget to cost per opportunity and cost per lead.
• You've improved website conversion and built nurture programs that measurably increased demos and opportunities.
• You're strong with funnel data: you can build the reports, find the leak, and fix it. You're fluent in Salesforce, HubSpot or Marketo, and attribution and intent tools such as 6sense or Demandbase.
• You have enterprise B2B experience: large deal sizes, long sales cycles, and multi-stakeholder buying committees.
• You've worked at a startup or high-growth company and know how to do a lot with limited resources.
• You lead with data but aren't paralyzed without it. You make good bets on limited information and iterate fast.
• You want to build and lead a team as the function grows.

Preferred

• Experience marketing to insurance or other regulated industries
• Background in insurtech or fintech
• Experience as an early or first demand generation hire at a venture-backed startup (YC, a16z, or similar)

Benefits

• Fully covered, best-in-class health, dental, and vision benefits
• Competitive compensation, meaningful stock options, company 401(k)
• Unlimited PTO
• Outstanding in-office culture in the heart of New York City
• Lunch and dinner onsite
• Team events, such as happy hours and off-sites
• Commuter benefits