Director of Demand Generation

Responsibilities

• Set the Demand Strategy, Then Execute It
• Build FurtherAI's demand generation strategy and quarterly plan, tied directly to the pipeline and revenue targets you set with Marketing and Sales leadership
• Run the programs yourself: you'll be in the ad platforms, the marketing automation tools, the CRM, and the creative briefs every week
• Own a pipeline number, not an MQL goal. Your success is measured by demos held, Sales-Accepted Opportunities, and pipeline created
• Own Paid Social and Third-Party Programs
• Plan, launch, and optimize paid social campaigns (LinkedIn and Paid Search first, expanding to other channels as they prove out), including audience targeting, budget, bidding, and creative testing
• Continuously test ad creative and formats (static, video, carousel, thought leadership, document ads) across mediums to learn what converts best to demos and opportunities, then scale the winners
• Build and run ABM programs targeting priority insurance accounts, coordinating campaigns, nurtures, direct mail, and SDR outreach to engage the full buying committee
• Run third-party programs such as content syndication, sponsored webinars, industry publications, review sites, and intent data partners
• Hold every channel and vendor accountable to pipeline and cost per opportunity, not lead volume, and shift budget toward what works

Requirements

• 7–10+ years of experience in demand generation, revenue marketing, or pipeline-focused growth marketing in B2B SaaS or AI technology
• You've owned a pipeline target, not just an MQL goal, and can show the numbers: opportunities created, conversion rates improved, pipeline generated
• You're a builder and a doer. You've written the strategy and then run the campaigns yourself, with support of the broader marketing team
• You have hands-on experience running paid social (especially LinkedIn) and third-party programs, and you manage budget to cost per opportunity and cost per lead
• You've improved website conversion and built nurture programs that measurably increased demos and opportunities
• You're strong with funnel data: you can build the reports, find the leak, and fix it. You're fluent in Salesforce, HubSpot or Marketo, and attribution and intent tools such as 6sense or Demandbase
• You have enterprise B2B experience: large deal sizes, long sales cycles, and multi-stakeholder buying committees
• You've worked at a startup or high-growth company and know how to do a lot with limited resources
• You lead with data but aren't paralyzed without it. You make good bets on limited information and iterate fast
• You want to build and lead a team as the function grows

Preferred

• Experience marketing to insurance or other regulated industries
• Background in insurtech or fintech
• Experience as an early or first demand generation hire at a venture-backed startup (YC, a16z, or similar)

Benefits

• Fully covered, best-in-class health, dental, and vision benefits
• Competitive compensation, meaningful stock options, company 401(k)
• Unlimited PTO
• Outstanding in-office culture in the heart of New York City
• Lunch and dinner onsite
• Team events, such as happy hours and off-sites
• Commuter benefits