Responsibilities

• Full ownership of paid advertising budget across Meta and Google
• Campaign strategy, targeting, and channel mix
• Direction and performance management of our external media agency, which executes to your strategy
• Lead quality, cost per lead, and cost per qualified lead by campaign, market, and source
• HubSpot lifecycle stages, pipelines, lead routing, and assignment rules
• Sales workflows, sequences, and automated follow-up
• Attribution and source tracking: UTM taxonomy, conversion events, and channel definitions
• Funnel and paid-media dashboards — the single source of truth for pipeline performance
• Identifying where leads stall, disengage, or drop out, and fixing it
• Manage the inbound sales team and set clear expectations for lead response and follow-up

Requirements

• Meaningful hands-on experience with HubSpot — workflows, automation, lifecycle architecture, and reporting
• Direct experience managing paid budgets in Meta Ads Manager and Google Ads, including agency oversight
• High-volume inbound lead generation and conversion-rate optimization
• Lead attribution, source tracking, and CRM data integrity
• Dashboard development and KPI reporting for an executive audience
• Experience managing a sales team, not only a reporting function
• Comfort owning a number and defending it
• Education, workforce development, vocational training, or another high-volume consumer sales environment is helpful but not required

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance