Director, Demand Generation (Financial Services) at Intention.ly | Pennsylvania, USA

Intention.ly

Director, Demand Generation (Financial Services)

Pennsylvania, USA (On-site)

Salary Not AvailableSenior LevelFull time

Posted 1 month ago

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Job Summary

Own a senior, outcomes-driven demand gen leadership role for financial services, turning business goals into executable plans across paid, content, lifecycle, and conversion optimization.

Growth Infrastructure: Lead cross-channel demand gen plans and optimize them with data-driven decisions that show impact.
Client & Partnerships: Drive high-level strategy and expand partnerships with senior client stakeholders.
Platform & Execution: Bridge strategy to hands-on execution using HubSpot lifecycle and reporting to prove progress.

Job Description

Responsibilities

Act as the senior strategic lead for a portfolio of financial services clients
Build and own end-to-end demand generation strategies
Translate business objectives into clear, executable plans
Oversee execution across paid media, content, lifecycle marketing, and conversion optimization
Lead client communication — from weekly updates to high-level strategic conversations
Use performance data to drive decisions, optimize campaigns, and communicate impact
Identify opportunities to expand accounts and deepen partnerships
Collaborate with internal teams to ensure work is aligned, on time, and high quality

Requirements

Financial services marketing experience — you understand the landscape, buyer journey, and constraints
Deep expertise in demand generation across channels
Ability to move fluidly between strategy and hands-on execution
Strong client presence and ability to influence senior stakeholders
Analytical mindset — you know how to turn data into action
Strong working knowledge of HubSpot (automation, reporting, lifecycle management)
Experience managing or influencing cross-functional teams

Intention.ly

Intention.ly is the go-to growth consultancy and marketing agency for the financial services industry. With a client roster that includes the most recognized names in the business, we’ve earned a reputation for driving transformative growth and success within an increasingly competitive landscape. We’re not just strategists – we’re doers, focused on meticulous execution that drives tangible results.While we’re marketing experts at our core, we know growth isn’t a straight line, and marketing alone won’t get you to your goals. We assess and level up the dependencies across your business, ensuring seamless collaboration between marketing, sales, operations, and technology to create the connectivity necessary for long-term success. Firms choose us because they know they need to do something different—and something bold—to win. With a direct, no-BS approach, a touch of swagger, and deep industry expertise, Intention.ly helps you break through the noise, rise above the never ending sea of sameness and accelerate towards your goals.

Founded in 2021

Philadelphia, Pennsylvania, USA

38 employees (19 in marketing)

intention.ly