Director of Demand Generation

Responsibilities

• Own Courier Health's demand generation strategy and execution across channels, including paid, organic, email, events, content syndication, etc.
• Own Courier Health's events program, including industry conferences and our annual Patient Innovators Summit.
• Develop a field marketing strategy that supports pipeline generation and acceleration in priority accounts.
• Help develop, run and iterate upon account-based marketing programs.
• Refine and maintain the attribution model and reporting infrastructure that connects marketing activity to pipeline and revenue.
• Refine lead scoring, routing, Marketing-to-Sales handoffs, and SLA frameworks in partnership with Sales.
• Stay at the cutting-edge of B2B demand gen, helping to foster a culture of experimentation & testing.
• AI-native — you use tools that make your programs smarter and faster.

Requirements

• 8+ years of growth or demand generation marketing experience in B2B SaaS; enterprise software or regulated industry experience strongly preferred.
• Demonstrated track record building and scaling demand gen programs that produce measurable pipeline.
• Experience owning or co-owning an events program, including at least one owned/produced event.
• Strong marketing operations chops: you understand the stack, you can build the attribution model, and you can run the analysis yourself.
• Deep ABM experience: account tiering, personalized program design, and multi-channel orchestration.
• People manager with a track record of developing strong individual contributors.
• Experimentation mindset: you are energized by testing and rigorous about learning.
• Strong communicator who can present strategy and results to senior leadership clearly and confidently.

Benefits

• 100% paid employee health benefit options (including medical, dental, and vision)
• 401(k) with employer funded match
• Unlimited Vacation
• Commuter Benefits
• Paid parental leave
• Catered lunch on Fridays
• Wellness stipend