Responsibilities

• Own demand generation programs designed to deliver pipeline growth aligned with revenue targets.
• Forecast and report pipeline contribution in partnership with Sales and RevOps.
• Design and launch integrated campaigns across digital, email, paid media, ABM, content syndication, and events.
• Continuously test, measure, and optimize programs for ROI and conversion impact.
• Collaborate with Content and Product Marketing to align campaigns to buyer journeys.
• Oversee and optimize demand-driving channels (paid, email, digital advertising, SEO/SEM).
• Own and optimize the Choice Digital website.
• Oversee and optimize field efforts (events, partner activations).
• Leverage personalization, intent data, and modern tools to improve targeting and engagement.
• Partner with RevOps to build dashboards, track campaign performance, and refine attribution models.

Requirements

• 7-10 years of progressive B2B demand generation or growth marketing experience (SaaS, fintech, or payments experience strongly preferred)
• Proven track record of owning pipeline goals and delivering measurable business impact.
• Strong hands-on experience in multi-channel campaign execution (paid, email, ABM, SEO/SEM, content syndication, events).
• Proficiency in HubSpot (or similar marketing automation platforms), CRM, and analytics/reporting tools.
• Experience working with modern GTM stacks (e.g. Salesloft/Outreach, Gong, 6Sense/Demandbase, HockeyStack/Bizable).
• Analytical, data-driven mindset with the ability to translate insights into action.
• Excellent written and verbal communication skills.

Benefits

• Unlimited PTO policy
• Company paid holidays
• Medical, Dental, Vision, and Life Insurance