Director, CX at Publicis Groupe | Philadelphia, PA | $136K/yr – $153K/yr

Publicis Groupe

Director, CX

Philadelphia, PA (Unknown)

$136K/yr – $153K/yrDirector/Executive7+ years exp

Posted 5 months ago

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Job Summary

Own and unify audience experience strategy across brands, translating insights into activation and cross-functional influence with senior leadership buy-in.

Growth-oriented audience strategy and journey design across channels
Data-to-narrative translation informing activation, creative, and measurement
Cross-functional collaboration with Strategy, Planning, Investment, Analytics, and Creative to drive integrated execution

Job Description

Responsibilities\n

Lead Customer Experience strategy across assigned brands
Apply audience and experience design frameworks to solve brand challenges
Ensure audience, journey, experience, and learning operate as an integrated system
Maintain continuity from insight through activation and optimization
Lead growth audience strategies using behavioral, attitudinal, and contextual insights
Translate data into audience narratives informing channel and activation strategy, creative direction, and measurement priorities
Partner with Investment and Analytics for consistent audience application
Own development and application of Patient and HCP journey maps
Identify key decision points, barriers, and intervention opportunities
Translate journeys into experience design including touchpoints, sequencing, and messaging progression

\nRequirements\n

7–10 years in audience strategy, media strategy, experience planning, or integrated marketing
Healthcare/pharmaceutical experience strongly preferred
BA/BS required
Strong understanding of media planning, investment, and analytics
Experience leveraging media and consumer research platforms to uncover behavioral and spending insights and translating data into actionable strategy
Comfortable in complex, fast-paced environments
Strong storytelling and presentation skills
Collaborative, with a bias toward integration over silos

Publicis Groupe

3.8 Glassdoor

Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history. Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals. Website: www.publicisgroupe.com X: @PublicisGroupe Instagram: @publicisgroupe YouTube: http://www.youtube.com/publicisgroupe Facebook: http://www.facebook.com/publicisgroupe

Founded in 1926

Paris, Ile de France, FR

34K employees (11,817 in marketing)

www.publicisgroupe.com

75% recommend to a friend

84% CEO approval