Director, Customer Growth & Lifecycle

New York City, NY (Hybrid)

$190K/yr – $220K/yrDirector/Executive7+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the end-to-end lifecycle for a product-led SaaS: drive onboarding to expansion using Pendo data, run cross-channel experiments, and influence product decisions with frontline customer insights.

  • Own the lifecycle motion from first login to fully embedded power user.
  • Build, iterate, and optimize the full digital customer journey from onboarding through expansion.
  • Use Pendo’s own analytics to identify where users find value, where they drop off, and which interventions move the needle.

Job Description

Own the end-to-end lifecycle for a product-led SaaS: drive onboarding to expansion using Pendo data, run cross-channel experiments, and influence product decisions with frontline customer insights.

  • Own the lifecycle motion from first login to fully embedded power user.
  • Build, iterate, and optimize the full digital customer journey from onboarding through expansion.
  • Use Pendo’s own analytics to identify where users find value, where they drop off, and which interventions move the needle.
  • Design and ship cross-channel experiments across in-app guides, email, NPS, segmentation, and other lifecycle channels.
  • Bring front-line visibility into customer behavior directly into product conversations. Your insights will help shape feature decisions and improve how Pendo builds for adoption, retention, and expansion.
  • Develop and lead a team of approximately five Adoption Managers while guiding Pendo’s Center of Excellence / Product Operations function.
Pendo logo

Pendo

Pendo is an award winning brand and creative agency known for how we think. Through process-driven engagement, we bridge strategic and conceptual thinking, pushing the limits of what brands can be.Since 2015, we've been collaborating with a range of businesses and organizations including retail brands, consumer packaged goods, technology brands, associations, non-profits, and B2B.

Founded in 2015
Vancouver, British Columbia, CAN
5 employees (3 in marketing)

Traffic Signals

Monthly Visitors
3K
Traffic Source Mix
Search
30%
Direct
54.2%
Referral
7.6%
Social
6.8%
Paid
1.2%

Headcount Trend

Current headcount: ~5

Marketing Team

Marketing Team Size
1 (20% of company)
Marketing Roles Posted (Last 30 Days)
4