Director, Customer Experience Marketing

Minneapolis, MN (On-site)

$172K/yr – $256K/yrDirector/Executive7+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the end-to-end customer experience strategy for End User and HCP, turning insights into differentiated programs while aligning with commercial priorities and cross-functional teams.

  • CX strategy and long-term roadmap for prioritized segments
  • Cross-functional program execution and resource prioritization to hit growth targets
  • Budget management with P&L accountability and leadership-facing performance updates

Job Description

Responsibilities

  • Define customer experience strategy for prioritized customer segments (End User and HCP)
  • In collaboration with key stakeholders, define the long-term customer experience roadmap
  • Translate insights into strategic direction and differentiated programs and engagement models
  • Ensure alignment with the commercial priorities and between service, product, and commercial teams
  • Support and guide key programs through prioritization, focus and alignment of resources
  • Create processes and a culture to enable scale and consistency across business areas
  • Manage discretionary budget with P&L accountability, to meet top and bottom-line business objectives
  • Execute End User and HCP programs effectively to meet growth targets
  • Continuously use market and customer insights to identify growth opportunities and improve ROI
  • Partner with Customer Experience Operations team to enable seamless handoff from strategy to execution
Coloplast logo

Coloplast

3.7 Glassdoor

Coloplast develops products and services to make life easier for people with deeply personal and private medical conditions. These conditions are often associated with trauma and taboo. The more intimate the condition, the greater the requirement to come closer to customers, understand their world and develop solutions that are sensitive to their special needs. We call this intimate healthcare.Closeness to all customers makes this possible. We listen to better understand needs and respond by finding new ways to do things better together. We lead the way by bringing the best ideas first and fast to market in the form of medical devices and service solutions. Deeply private and personal medical conditions are our focus. Our passion to make a real difference to people’s lives is what drives and unites us. Our culture supports high ambitions and releases the full potential of our own people to achieve them. Our business includes Ostomy Care, Continence Care, Advanced Wound Care, Interventional Urology and Voice & Respiratory Care. We operate globally, employing more than 16,500 people.

Founded in 1957
Humlebæk, Capital Region of Denmark, DNK
9.9K employees (400 in marketing)
70% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
149.1K
Traffic Source Mix
Search
32.3%
Direct
44.9%
Referral
13.1%
Social
8%
Paid
1.3%

Headcount Trend

Current headcount: ~9.9K

Marketing Team

Marketing Team Size
400 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1.3B
Last Raise
$1.3B
Post IPO Equity, 3 years ago

Funding History

  • Aug 2023
    Post IPO Equity • $1.3B

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