Director, Customer Experience Marketing

Minneapolis, MN (Hybrid)

$172K/yr – $256K/yrDirector/Executive7+ years exp

Posted 7 weeks ago

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Job Summary

Own the customer experience strategy and roadmap for End User and HCP segments while aligning with commercial priorities and cross‑functional teams to drive growth and ROI.

  • Lead the CX strategy and operating model to scale across business areas.
  • Own programs from insight to execution with resource prioritization and P&L accountability.
  • Bridge strategy with operations, sales, and global teams to win local customer needs in a matrixed org.

Job Description

Responsibilities

  • Define customer experience strategy for prioritized customer segments (End User and HCP)
  • In collaboration with key stakeholders, define the long-term customer experience roadmap
  • Translate insights into strategic direction and differentiated programs and engagement models
  • Ensure alignment with the commercial priorities and between service, product, and commercial teams
  • Support and guide key programs through prioritization, focus and alignment of resources
  • Create processes and a culture to enable scale and consistency across business areas
  • Manage discretionary budget with P&L accountability, to meet top and bottom-line business objectives
  • Execute End User and HCP programs effectively to meet growth targets
  • Continuously use market and customer insights to identify growth opportunities and improve ROI
  • Partner with Customer Experience Operations team to enable seamless handoff from strategy to execution

Requirements

  • 7+ years Marketing experience
  • 3+ years leadership experience
  • International and domestic travel required (up to 20%)
  • Proven experience leading customer experience, service marketing, or engagement strategy
  • Strong ability to set strategy
  • Experience operating in matrixed, cross‑functional organizations
  • Comfortable leading through organizational ambiguity and transition
  • Executive‑level communication and influence skills

Preferred

  • BS/BA, MBA preferred

Benefits

  • Health and Wellness: Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. Plus, access to company sponsored wellness programs and mental health resources, paid leave of absence for qualifying events and generous paid parental leave for both birthing and non-birthing parents.
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Coloplast

Coloplast develops products and services to make life easier for people with deeply personal and private medical conditions. These conditions are often associated with trauma and taboo. The more intimate the condition, the greater the requirement to come closer to customers, understand their world and develop solutions that are sensitive to their special needs. We call this intimate healthcare.Closeness to all customers makes this possible. We listen to better understand needs and respond by finding new ways to do things better together. We lead the way by bringing the best ideas first and fast to market in the form of medical devices and service solutions. Deeply private and personal medical conditions are our focus. Our passion to make a real difference to people’s lives is what drives and unites us. Our culture supports high ambitions and releases the full potential of our own people to achieve them. Our business includes Ostomy Care, Continence Care, Advanced Wound Care, Interventional Urology and Voice & Respiratory Care. We operate globally, employing more than 16,500 people.

Founded in 1957
Humlebæk, Capital Region of Denmark, DNK
9.9K employees (400 in marketing)