Director, Customer Engagement Planning & Measurement (CEP&M)

North Wales, PA (Hybrid)

$191K/yr – $300K/yrDirector/Executive12+ years expFull time

Posted 8 days ago

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Job Summary

Own and build a high-impact Customer Engagement Architecture team, translating business objectives into integrated omnichannel plans while driving cross-functional alignment and performance optimization.

  • Lead and develop a team of Customer Engagement Architects
  • Translate objectives into integrated omnichannel engagement plans
  • Drive cross-functional alignment and performance optimization

Job Description

Responsibilities

  • Lead, coach, and develop a team of Customer Engagement Architects.
  • Establish performance expectations and support employee development through ongoing coaching, feedback, and talent planning.
  • Build organizational capability through succession planning and development of future leaders.
  • Foster a culture of accountability, collaboration, continuous improvement, and customer-centric thinking.
  • Translate business objectives, customer insights, and marketing strategies into integrated omnichannel engagement plans.
  • Provide strategic oversight for customer engagement planning activities across assigned brands and portfolios.
  • Drive prioritization and resource allocation decisions to maximize business impact.
  • Ensure engagement strategies align with enterprise priorities, customer needs, and commercial objectives.
  • Partner with other Marketing Operations capability teams to articulate business and brand requirements that inform the evolution of AI-enabled customer engagement capabilities, personalization approaches, and future engagement solutions.
  • Ensure customer engagement strategies support a connected end-to-end customer journey and customer experience across channels, touchpoints, and interactions.

Requirements

  • Bachelor’s degree in business, Marketing, Communications, Life Sciences, or a related field.
  • Minimum of 12 years of experience in marketing strategy, customer engagement, omnichannel marketing, customer experience, or related commercial functions.
  • Experience in US commercial business or marketing roles.
  • Product Launch experience in Marketing, Sales or other commercialization functions
  • Minimum of 2 years of direct-line people management / Proven success leading teams within complex matrix organizations.
  • Demonstrated ability to influence senior stakeholders and drive cross-functional alignment.
  • Experience leading organizational change and transformation initiatives.
  • Strong business acumen, strategic thinking, and problem-solving skills.
  • Excellent communication, stakeholder management, and people leadership capabilities.

Preferred

  • Experience in Oncology, Vaccines, Respiratory, Immunology, Ophthalmology and Cardiovascular marketing, commercial operations, or customer engagement.
  • Advanced degree (MBA, Master's, or equivalent).
  • Experience in omnichannel engagement planning, customer journey strategy, media strategy, and customer experience design.
  • Experience working within Agile operating models and cross-functional teams.
  • Experience leveraging analytics and measurement frameworks to optimize customer engagement strategies.
  • Familiarity with emerging AI-enabled marketing and customer engagement capabilities.

Benefits

  • We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days.
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MSD

At MSD, known as Merck & Co., Inc., Rahway, NJ, USA in the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines. We aspire to be the premier research-intensive biopharmaceutical company in the world – and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals. We foster a diverse and inclusive global workforce and operate responsibly every day to enable a safe, sustainable and healthy future for all people and communities. For more information, visit www.msd.com and connect with us on Facebook, Instagram, Twitter, and YouTube.

Rahway, New Jersey, USA
41K employees (1,637 in marketing)

Salaries

Posted range

$191K/yr – $300K/yr

Taken straight from the job posting.

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