Responsibilities

• Be Bumble's expert on Gen Z culture—continuously identifying emerging trends, creators, brands, communities, platforms, and cultural moments that shape how young people connect, date, and socialize.
• Develop and lead Bumble's cultural marketing strategy, ensuring the brand stays culturally relevant and participates authentically in the conversations that matter most to Gen Z.
• Lead Bumble's celebrity, talent, influencer, and creator strategy, partnering with agencies (including UTA) to identify, negotiate, and manage talent partnerships that strengthen Bumble's cultural relevance.
• Build and scale Bumble's creator ecosystem, leading our macro and micro creator strategy to drive awareness, engagement, and authentic conversation around dating on Bumble.
• Partner closely with Social, Brand, PR, Creative, Partnerships, Product Marketing, and Integrated Marketing teams to ensure campaigns, content, partnerships, and owned social channels consistently reflect emerging cultural trends and Gen Z behaviors.
• Act as the organization's cultural advisor, regularly sharing insights, trend reports, and recommendations with leadership and helping teams identify opportunities to better connect with younger audiences.
• Partner with Product to bring cultural insights into product strategy, ensuring Bumble's product experiences continue to evolve alongside changing dating behaviors and expectations.
• Within 12 months, this person will have: - Established Bumble as a culturally relevant brand by identifying and activating talent, creators, partnerships, and cultural moments that kept Bumble at the center of conversations with Gen Z. - Built a high-performing creator ecosystem of culturally relevant macro and micro creators consistently creating authentic content that strengthened Bumble's awareness, relevance, and engagement. - Delivered high-impact celebrity, talent, and brand partnerships that helped Bumble cut through culture and connect with Gen Z in meaningful ways. - Embedded cultural insights across the organization , becoming the go-to advisor for Marketing, Product, Partnerships, PR, Social, and Leadership on emerging trends, creators, and cultural opportunities. - Helped shape campaigns, product experiences, and partnerships so they consistently reflected Gen Z behaviors, interests, and culture. - Built a sustainable culture intelligence network that continuously surfaced emerging trends, creators, and opportunities, enabling Bumble to stay ahead of culture rather than react to it

Preferred

• We are less concerned with a traditional career path and more interested in finding someone who has demonstrated an exceptional ability to understand, predict, and influence culture. Potential backgrounds may include:
• - Working at top culturally relevant brands (e.g., Rhodes)
• - Social media and creator ecosystems
• - Creative agencies
• - Entertainment, media, music, fashion, or lifestyle brands