Director, CRM

USA (On-site)

$165K/yr – $175K/yrDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Drive clienteling app adoption in the US by partnering with Retail and HQ to implement programs and maintain an always-on customer experience.

  • Own training programs and monthly clienteling app sessions across boutique teams.
  • Must-have: experience coordinating cross-functional initiatives with Events, merchandising, and digital teams.
  • Standout: proactive data quality and bug resolution with the My Versace project team.

Job Description

Responsibilities

  • Lead training and adoption of My Versace (Clienteling App) in the US region by partnering with Retail and HQ teams to implement programs, identify opportunities and deliver results
  • Partner with manger to present opportuninies to identify, maintain and grow VIC customer base and other priority customer segments (e.g. new, locals, lapsed...)
  • In collaboration with thier manager and HQ, outline a targeted clienteling contact strategy (including client gifting) and activities calendar to keep an “always-on” approach to their experience with Versace
  • With direction from retail leadership and manager, generate and propse action plans per boutique
  • Coordinate development initiatives across retail & digital channels and touch points
  • Articulate best practices sharing in these regions
  • Effectivly manage interactions with cross funcational partners (Events, retail, merchandising, digital)
  • Coordinate monthly Clienteling App training schedules for retail teams
  • Collaborate with My Versace Project Manager and technical team to identify and resolve app bugs or discrepancies reported by the retail teams
  • Support retail network with business critical requests and supplying client lists
  • Oversee all administrative Clienteling app requests
  • Compile data quality reports and distribute amongst the retail network
Versace logo

Versace

Founded by Gianni Versace in 1978, Versace is built on the principle of freedom — empowering fearless self-expression through every touchpoint, from fashion, interiors, fragrance, hospitality and more. Its fierce spirit of independence and progressivism fuels its relationships with the world's most influential figures, positioning Versace at the heart of culture. To own and wear Versace is to embrace a life without inhibition, without prejudice, accepting of deeply human truths and contradictions: a desire for classicism and innovative Italian artisanship, strength and sensuality, quietude and the volume raised to max. It is a luxury Italian vision with deeply Mediterranean values, committed to uncompromising quality in its designs for a complete life. Throughout, the House wields the codes of luxury and classicism to ignite a daring new path.

Founded in 1978
ITA
3.1K employees (530 in marketing)