Director, CRM Strategy at Razorfish | Miami, FL | $129K/yr – $207K/yr

Razorfish

Director, CRM Strategy

Miami, FL (On-site)

$129K/yr – $207K/yrDirector/Executive10+ years expFull time

Posted 4 months ago

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Job Summary

Lead CRM strategy and cross-channel programs for enterprise brands, focusing on data-driven engagement and growth.

Own CRM strategy development and multi-channel programs across email, SMS, app, web, and paid media.
Must-have: Proven ability to translate qualitative and quantitative inputs into actionable CRM plans.
Standout: Strong cross-functional leadership with analytics, tech, and creative teams.

Job Description

Responsibilities

Define and drive CRM strategies that align with enterprise goals, leveraging data, content, and technology to deepen customer engagement.
Lead cross-channel, cohesive CRM programs (email, SMS, app, web, paid media) that deliver measurable business growth.
Identify consumer insights and translate into actionable strategies using 0P–3P data, analytics, and research.
Guide CRM vision for new business and growth opportunities through compelling, data-informed proposals.
Develop creative briefs and ensure cohesive messaging, frequency, and personalization across all touchpoints.
Stay current on CRM innovations and apply best practices to enhance performance.
Build strong relationships with clients, understanding their business to identify CRM-driven growth opportunities.
Collaborate with internal teams (creative, tech, analytics, media, product) for seamless strategy execution.
Promote process improvements.
Guide, mentor, and grow junior and mid-level strategists by providing direction, feedback, and career development support.
Work with the analytics team to define measurement frameworks, performance tracking, and KPI reporting for campaigns and journeys regularly communicating performance insights and strategic adjustments to both internal teams and clients.
Champion a test-and-learn culture through structured experimentation and optimization.
Align with the data, analytics and tech teams to determine the best predictive modeling and AI to improve targeting, decisioning, and CRM program efficiency.

Requirements

Deliver complex ideas in simple ways through written communications and verbal presentations
Synthesize qualitative and quantitative input from multiple sources to generate insights
Develop marketing strategy frameworks and program roadmaps
Conversant in performance analysis, test design, data actionability and their impact on marketing activation across channels
Conversant in business case development
Foster a collaborative working environment to generate participation from diverse perspectives
Ability to navigate a diverse and matrixed organization and team structure
Player/Coach approach to team leadership and strategy development
Lead cross-functional strategy development in a dynamic and fast-paced environment
Write insightful creative briefs and steward the creative process
Create and edit presentations to create excitement and sell ideas
Comfortable operating in a dynamic environment
Ability & willingness to travel up to 20%

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

Razorfish

3.9 Glassdoor

Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people. Grounded in deep digital expertise for over 25 years, we continue to navigate the ever-changing marketing landscape to forge meaningful connections that enrich people’s lives. Our diverse teams of strategists, creative thinkers, experience builders, and technologists are passionate about connecting creativity to business impact. Razorfish is part of Publicis Communications North America.

Founded in 1995

New York, NY, US

1.8K employees (823 in marketing)

www.razorfish.com

73% recommend to a friend

73% CEO approval