Director, CRM Marketing at PrizePicks | Atlanta, GA | $150K/yr – $180K/yr

Director, CRM Marketing

Atlanta, GA (Hybrid)

$150K/yr – $180K/yrDirector/Executive8+ years expFull time

Posted 5 months ago

Job Summary

Drive end-to-end CRM and player segmentation at PrizePicks by leading advanced audience targeting, multi-channel personalization, and real-time messaging.

Own segmentation, personalization strategy across channels and CRM campaigns.
Must-have: 8–12+ years in CRM/retention with scale leadership; Braze experience preferred.
Standout: Build testing roadmaps and a data-driven, test-and-learn culture.

Job Description

Responsibilities

Lead the segmentation, Personalization & Targeting by developing advanced segmentation frameworks and targeting logic to deliver highly relevant messaging.
Own personalization strategy across channels, leveraging behavioral, transactional, and predictive data.
Continuously refine audience strategies to improve engagement, conversion, and retention outcomes.
Drive forward real-time messaging capabilities and effectiveness
Oversee planning and execution of CRM campaigns across all owned channels (email, push, SMS, in-app).
Drive channel optimization strategies, ensuring the right message reaches the right player at the right time.
Partner with Creative and Brand teams to ensure messaging aligns with voice, tone, and brand standards.
Own the CRM testing roadmap, including A/B and multivariate testing strategies.
Establish a culture of experimentation to continuously improve campaign performance and player experience.
Leverage insights from testing to inform broader marketing and product strategies.
Partner closely with Product and REI teams to support retention and reactivation initiatives.
Collaborate with Analytics to define success metrics, measure lift, and identify growth opportunities.
Align with broader Marketing (Creative, Social, Product Marketing) to ensure cohesive player communication.
Define and track KPIs tied to engagement, participation, retention, and incremental lift.
Evaluate CRM effectiveness based on its ability to drive meaningful behavioral change.
Provide regular reporting and strategic recommendations to senior leadership.
Build, lead, and develop a high-performing CRM team.
Establish clear priorities, workflows, and accountability across the function.
Foster a data-driven, test-and-learn culture within the team.

Requirements

8–12+ years of experience in CRM, retention, or performance marketing, within gaming, DFS, or sports betting is a plus.
Proven experience leading CRM strategy and teams at scale.
Deep expertise in segmentation, targeting, and personalization strategies.
Strong experience with CRM and marketing automation platforms (Braze highly preferred).
Experience in managing a broader CRM tech stack.
Demonstrated ability to build testing roadmaps and drive data-informed decision-making.
Strong analytical mindset with experience leveraging data to drive marketing performance.

Preferred

Experience working cross-functionally with Product, Analytics, and Marketing teams.
Excellent leadership, communication, and stakeholder management skills.
Familiarity with DFS or sports gaming industry strongly preferred.

Benefits

Company-subsidized medical, dental, & vision plans
401(k) plan with company match
Annual bonus
Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
Generous paid leave programs, including 16-week paid parental leave and disability benefits
Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
Company-wide in-person events and team outings
Lifestyle enhancement program
Company equipment provided (Windows & Mac options)
Annual performance reviews with opportunities for growth and career development

PrizePicks

PrizePicks is the fastest-growing sports company in North America according to the 2023 Inc. 5000 rankings, two years running, and the largest independent skill-based fantasy sports operator in the country. The company was recently recognized as the Fantasy Sports Business of the Year Award by the Fantasy Sports & Gaming Association and as the Fantasy/DFS Operator of the Year by EGR North America. PrizePicks is a fun, fast, and simple version of daily fantasy sports, covering a wide variety of sports leagues from the NFL and NBA to esports titles League of Legends, Counter-Strike & Valorant.The company is headquartered in Atlanta. PrizePicks is available in the App Store and Google Play or at prizepicks.com.

Founded in 2015

Atlanta, Georgia, USA

656 employees (89 in marketing)

prizepicks.com