Responsibilities

• Lead CRM and lifecycle marketing strategies supporting new site presales (Founders), grand openings, retail-to-membership conversion, promotions, referral growth, and sports/community partnerships.
• Build and enhance existing automated lead nurture and conversion journeys that increase marketing-qualified opportunities, conversion rates, and cost efficiency.
• Support acquisition programs across five brands while maintaining consistent execution, messaging, personalization, and system integrity.
• Develop segmented prospect campaigns based on geography, behavior, source, and promotional engagement.
• Ensure accurate tracking and reporting of Founders sign-ups, grand opening membership sign-ups, campaign performance, and lifecycle-attributed joins.
• Own the CRM execution of EWC’s standardized new-site ramp playbook, supporting predictable membership growth curves across markets.
• Optimize presale onboarding, first-wash activation, habit lock-in programs, and early lifecycle communications to accelerate ramp performance.
• Build localized communication plans supporting new market launches and focus stores.
• Monitor and report members per site by age cohort, ramp variance vs. target, and percentage of sites on or above ramp curve.
• Support field marketing initiatives through targeted lifecycle tactics that generate incremental traffic and conversion lift.

Requirements

• Bachelor’s degree in Marketing, Business, Information Technology, or related field.
• Strong hands-on experience with Salesforce Marketing Cloud, Marketing Cloud Intelligence or equivalent marketing automation platform(s).
• Deep understanding of CRM, behavior-based lifecycle marketing, retention, and customer journey strategy.
• Ability to translate data into actionable insights and measurable business outcomes.
• Strong project management, prioritization, and cross-functional collaboration skills.
• Excellent written and verbal communication skills.
• Above-average technical proficiency with Microsoft Office (especially Excel), CRM platforms, analytics tools, and marketing
• 8+ years of progressive experience implementing digital marketing and customer engagement platforms for high-growth, multi-unit organizations.
• Strong familiarity with Salesforce Marketing Cloud, lifecycle automation, and data extraction.
• Strong analytical skills with the ability to translate data into actionable insights.
• Collaborative, high-accountability leader who positively contributes to team culture.
• Ability to travel approximately 15%.

Preferred

• High curiosity and demonstrated interest in AI innovation, automation, and modern marketing technology.

Benefits

• Competitive wages: Enjoy a compensation package reflecting your skills and dedication.
• Discretionary year-end bonus: Receive a year-end bonus based on exceptional performance.
• Unlimited Wash Club Membership: Keep your vehicle looking its best.
• Paid vacation: Take well-deserved breaks as outlined in our Employee Manual.
• Health care benefits: Medical, Vision, Dental, Company-Paid Life, Disability, Accident, Hospital Indemnity, Employee Assistance Program.
• HSA contribution: $1,000/year (with qualifying plan).
• Secure future: 401k with up to 4% company match.
• Educational reimbursement: Up to $5,250 annually to support ongoing learning and development.