Responsibilities

• Grow: Customer Acquisition & Demand Creation
• Lead CRM and lifecycle marketing strategies supporting new site presales (Founders), grand openings, retail-to-membership conversion, promotions, referral growth, and sports/community partnerships.
• Build and enhance existing automated lead nurture and conversion journeys that increase marketing-qualified opportunities, conversion rates, and cost efficiency.
• Support acquisition programs across five brands while maintaining consistent execution, messaging, personalization, and system integrity.
• Develop segmented prospect campaigns based on geography, behavior, source, and promotional engagement.
• Ensure accurate tracking and reporting of Founders sign-ups, grand opening membership sign-ups, campaign performance, and lifecycle-attributed joins.
• Ramp: New Site Performance & Early Lifecycle
• Own the CRM execution of EWC’s standardized new-site ramp playbook, supporting predictable membership growth curves across markets.
• Optimize presale onboarding, first-wash activation, habit lock-in programs, and early lifecycle communications to accelerate ramp performance.
• Build localized communication plans supporting new market launches and focus stores.
• Monitor and report members per site by age cohort, ramp variance vs. target, and percentage of sites on or above ramp curve.
• Support field marketing initiatives through targeted lifecycle tactics that generate incremental traffic and conversion lift.
• Maintain: Retention, Revenue & Margin Protection
• Lead lifecycle strategies for declined payment recovery, inactive member re-engagement, cancellation win-back, loyalty engagement, and member retention.
• Protect recurring revenue by improving save rates, reactivation rates, churn trends, and win-back conversion.
• Drive average revenue per user (ARPU) growth through upgrade journeys, tier migration campaigns, and targeted retention communications.
• Ensure retention and revenue initiatives deliver measurable value without overreliance on discounting.
• Develop personalized customer journeys that increase satisfaction, engagement, and long-term membership value.
• Salesforce Marketing Cloud & Marketing Cloud Intelligence Ownership
• Serve as the enterprise business owner of Salesforce Marketing Cloud, Marketing Cloud Intelligence and related lifecycle communication platforms, Own Journey Builder, Automation Studio, audience segmentation, CloudPages, email deployment, SMS execution, and campaign QA processes, Work with IT to maintain data hygiene, audience integrity, communication governance, and campaign accuracy, Partner with IT and vendors to ensure seamless integration across POS, CRM, billing, loyalty, and customer engagement systems, Recommend and implement new platform capabilities that improve speed, scalability, targeting, or performance.

Requirements

• Bachelor’s degree in Marketing, Business, Information Technology, or related field.
• 8+ years of progressive experience implementing digital marketing and customer engagement platforms for high-growth, multi-unit organizations.
• Strong hands-on experience with Salesforce Marketing Cloud, Marketing Cloud Intelligence or equivalent marketing automation platform(s).
• Deep understanding of CRM, behavior-based lifecycle marketing, retention, and customer journey strategy.
• Ability to translate data into actionable insights and measurable business outcomes.
• Strong project management, prioritization, and cross-functional collaboration skills.
• Excellent written and verbal communication skills.
• Above-average technical proficiency with Microsoft Office (especially Excel), CRM platforms, analytics tools, and marketing

Preferred

• High curiosity and demonstrated interest in AI innovation, automation, and modern marketing technology.

Benefits

• Competitive wages: Enjoy a compensation package reflecting your skills and dedication.
• Discretionary year-end bonus: Receive a year-end bonus based on exceptional performance.
• Unlimited Wash Club Membership: Keep your vehicle looking its best.
• Paid vacation: Take well-deserved breaks as outlined in our Employee Manual.
• Health care benefits: Medical, Vision, Dental, Company-Paid Life, Disability, Accident, Hospital Indemnity, Employee Assistance Program.
• HSA contribution: $1,000/year (with qualifying plan).
• Secure future: 401k with up to 4% company match.
• Educational reimbursement: Up to $5,250 annually to support ongoing learning and development.