Responsibilities

• Build and Lead the CRM Strategy
• Turn Customer Data into Actionable Segments
• Drive Retail Lifecycle Marketing
• Build a Test-and-Learn Culture
• Partner Cross-Functionally Across the Business
• This position directly supervises the work activities of others and is accountable for the management of others, through a subordinate supervisor, concerning selection, recommending termination, performance appraisal, and professional development.

Requirements

• 8 to 12+ years of experience in CRM, lifecycle marketing, retention marketing, customer strategy, loyalty, database marketing, or related fields.
• Experience using customer data to build segmentation strategies and personalized marketing programs.
• Strong analytical skills, with the ability to translate data into clear insights, actions, and business recommendations.
• Experience building customer lifecycle programs across email, SMS, loyalty, digital, e-commerce, or retail channels.
• Strong understanding of CRM platforms, marketing automation, customer data, campaign operations, testing, and measurement.
• Experience partnering with Analytics, Technology, Digital, Retail, Creative, and Brand teams.
• Proven ability to build structure, process, and roadmaps in a fast-moving or evolving business environment.
• Strong communication and presentation skills, including the ability to influence senior leaders and cross-functional partners.
• Strong project management skills, with the ability to manage multiple priorities and drive work forward with urgency.
• Bachelor’s degree required.

Preferred

• Experience in retail, CPG, multi-unit retail, cannabis, beverage alcohol, wellness, or another regulated consumer category.
• Experience with loyalty programs, first-party data strategy, customer data platforms, or customer identity resolution.
• Experience working across multiple markets with different regulatory, operational, or commercial requirements.
• Experience with CRM platforms such as Salesforce Marketing Cloud, Braze, Klaviyo, Adobe Campaign, HubSpot, or similar tools.
• Experience building customer dashboards, performance scorecards, or test-and-learn measurement frameworks.
• Familiarity with cannabis consumers, dispensary retail, product formats, and state-by-state cannabis regulations is a plus.

Benefits

• Career Growth Opportunities
• Competitive Pay and Benefits
• Generous PTO and Parental Leave
• 401(K) Retirement Plan
• Life/ Disability Insurance
• Community Involvement
• Referral Bonuses and Product Discounts
• Benefits vary by state, role type, and eligibility.