Director, CRM

USA (Remote)

$150K/yr – $180K/yrDirector/Executive6+ years expFull time

Posted 3 months ago

Job Summary

Own CRM calendar and lifecycle strategy to drive revenue and engagement across email and SMS, balancing budget, testing, analytics, and cross-functional delivery while developing a small team.

  • CRM strategy and calendar ownership: align email/SMS journeys with promotional goals.
  • Team and vendor leadership: manage two senior managers and one specialist, plus ESP relationships.
  • Cross-functional partnership: coordinate with brand, data/analytics, creative, product, growth, and customer success to ensure aligned outputs.

Job Description

Own CRM calendar and lifecycle strategy to drive revenue and engagement across email and SMS, balancing budget, testing, analytics, and cross-functional delivery while developing a small team.

  • CRM strategy and calendar ownership: align email/SMS journeys with promotional goals.
  • Team and vendor leadership: manage two senior managers and one specialist, plus ESP relationships.
  • Cross-functional partnership: coordinate with brand, data/analytics, creative, product, growth, and customer success to ensure aligned outputs.
Ashley Digital logo

Ashley Digital

THE BIGGEST NAME IN HOME. THE BOLDEST TEAM IN E-COMMERCE.Ashley Digital is the e-commerce engine behind Ashley Furniture Industries — one of the most recognized home brands in the world. As the world's largest manufacturer of home furnishings and the largest furniture store brand in North America, Ashley is in a category unto itself. Our team sits at the intersection of world-class retail and digital innovation, driving the e-commerce experience for millions of customers across every platform and touchpoint.If you’ve shopped online for a mattress in the last decade, there’s a good chance you’ve already experienced our award-winning Nectar Sleep and DreamCloud.We're a fast-moving, highly collaborative team operating at a transformational moment, and we're charged with shaping how people discover, explore, and buy home furnishings. Our expertise spans data science, performance marketing, product, and creative, and our work reaches millions of customers every day.It's a rare combination: the energy of a tech company, the stability of an industry leader, and the opportunity to build something truly significant. If you're energized by transformation, collaboration, and meaningful impact at scale, Ashley Digital is where ambition meets opportunity.

Tampa, Florida, USA
55 employees (19 in marketing)

Salaries

Posted range

$150K/yr – $180K/yr

Taken straight from the job posting.

See all Ashley Digital salaries

Marketing Team

Marketing Team Size
13 (24% of company)
Marketing Roles Posted (Last 30 Days)
3

Recent Ads

Traffic Signals

Monthly Visitors
21.3M
Monthly Google Ads Budget
$1.7M
Traffic Source Mix
Search
47.2%
Direct
13.8%
Referral
2.2%
Social
6.3%
Paid
26.4%

Headcount Trend

Current headcount: ~55
Ashley Digital logo

Director, CRM

Ashley Digital · USA · Remote