Responsibilities

• Independently lead assigned influencer and creator workstreams, developing strategies and recommendations aligned with client objectives.
• Translate client briefs, audience insights, cultural trends, and platform behaviors into thoughtful creator strategies and program approaches.
• Partner with senior Influencer and PR leadership on the development of integrated influencer and creator programs.
• Help apply and evolve agency frameworks, processes, playbooks, and best practices across client work.
• Bring forward emerging creator trends, platforms, partnership models, and opportunities that can strengthen client programs.
• Collaborate with PR, social, paid media, creative, and other teams to ensure influencer is effectively integrated into broader communications programs.
• Serve as a day-to-day lead for assigned influencer and creator programs, building strong relationships with clients and internal account teams.
• Oversee programs from planning and creator identification through outreach, negotiation, content development, activation, and reporting.
• Use program performance and insights to identify opportunities for optimization and inform future recommendations.
• Act as a knowledgeable resource for PR account teams, helping them navigate influencer and creator opportunities and program needs.

Requirements

• 6-8 years of experience in influencer marketing, creator strategy, social media, or integrated communications, with meaningful hands-on influencer experience.
• Expertise in consumer and corporate media relations.
• Agency experience preferred, with experience managing multiple clients, programs, and priorities.
• Demonstrated ability to independently lead influencer and creator workstreams while collaborating effectively with senior leadership and cross-functional teams.
• Strong understanding of the influencer and creator program lifecycle, including strategy, creator identification and vetting, outreach, negotiation, contracting, content development, activation, and measurement.
• Strong strategic thinking skills with the ability to translate client objectives, audience insights, and cultural trends into actionable recommendations.
• Experience leading client conversations and presenting strategies, recommendations, and results.
• Strong project and program management skills, with the ability to oversee complex workstreams, timelines, budgets, and multiple stakeholders.
• Ability to balance strategic thinking with hands-on execution and attention to detail.
• Working knowledge of influencer measurement, reporting, and how to translate program performance into meaningful insights.

Benefits

• Comprehensive health, dental and vision coverage
• Paid parental leave
• 401k with company match
• Generous PTO, paid holidays and volunteer time off
• Professional growth and development programs
• Charitable giving benefit
• Flexible hybrid schedule (2 days/week in NYC office for NY metro area-based employees)