Director, Creator Activation

Responsibilities

• Provide strategic and operational oversight across multiple creator activation programs and client portfolios.
• Ensure creator activations are executed with consistency, quality, and alignment to client objectives.
• Guide activation team in translating creator strategies into scalable and executable activation plans.
• Establish and uphold activation standards, best practices, and quality control processes across accounts.
• Identify portfolio-level risks, dependencies, and optimization opportunities; proactively escalate and course-correct when necessary.
• Ensure all creator activations align with:
• Brand objectives and audience insights
• Platform best practices and FTC guidelines
• Paid amplification and measurement frameworks
• Client business goals and success metrics

Requirements

• 8-10+ years of experience in influencer marketing, creator marketing, social activation, or adjacent media disciplines.
• Demonstrated experience leading creator programs across multiple clients, industries, and platforms.
• Proven experience managing managers and developing high-performing teams.
• Strong understanding of:
• Creator ecosystems and platforms
• Paid social amplification
• Measurement and reporting best practices
• Talent negotiations and contracting
• Staffing and resource planning
• Operational workflow design