Director, Creator Activation

Responsibilities

• Provide strategic and operational oversight across multiple creator activation programs and client portfolios.
• Ensure creator activations are executed with consistency, quality, and alignment to client objectives.
• Guide activation team in translating creator strategies into scalable and executable activation plans.
• Establish and uphold activation standards, best practices, and quality control processes across accounts.
• Identify portfolio-level risks, dependencies, and optimization opportunities; proactively escalate and course-correct when necessary.
• Ensure all creator activations align with: Brand objectives and audience insights; Platform best practices and FTC guidelines; Paid amplification and measurement frameworks; Client business goals and success metrics.
• Act as the activation lead across key client relationships and creator marketing programs.
• Partner with Account leads to shape creator marketing recommendations and long-term activation approaches.
• Present activation strategies, program performance, and optimization opportunities to senior client stakeholders.
• Support client growth initiatives by identifying opportunities to expand creator services and capabilities.

Requirements

• 8-10+ years of experience in influencer marketing, creator marketing, social activation, or adjacent media disciplines.
• Demonstrated experience leading creator programs across multiple clients, industries, and platforms.
• Proven experience managing managers and developing high-performing teams.
• Strong understanding of: Creator ecosystems and platforms; Paid social amplification; Measurement and reporting best practices; Talent negotiations and contracting; Staffing and resource planning; Operational workflow design.
• Demonstrated success leading cross-functional teams and influencing senior stakeholders.
• Strong financial, operational, and business acumen.
• Exceptional communication, leadership, and stakeholder management skills.
• Comfortable operating in a fast-paced, highly collaborative, matrixed environment.
• Experience supporting new business efforts and client growth initiatives preferred.

Preferred

• Experience supporting new business efforts and client growth initiatives preferred.