Responsibilities

• Architect the Creative Roadmap
• Translate client business goals into actionable "Creative Testing Roadmaps." You decide which hooks, angles, and formats we test next.
• Lead the brainstorming process, pushing the team beyond "best practices" into "next practices."
• Define the "Winning Formula" for each client—codifying what works so we can scale it across thousands of assets.
• The Feedback Loop (Data to Creative)
• Obsess over the "Creative Report Card." You will analyze Thumb-Stop Ratios, Hold Rates, and CTRs daily.
• Translate complex performance data into simple, actionable feedback for editors and videographers (e.g., "The first 3 seconds are too slow; cut to the product demo immediately").
• Kill losers fast. Identify creative fatigue before it kills the account and pivot the strategy instantly.
• Team Leadership & Mentorship
• Manage and mentor a squad of Strategists, ensuring they aren’t just "order takers" but true strategic partners to their clients.

Requirements

• The "Performance Creative" Expert
• 7+ years of experience in creative strategy, paid social strategy, or performance marketing.
• You know that a "good idea" is only a good idea if it converts. You check your ego at the door and let the data decide.
• A Master of the "Hook"
• You understand human psychology. You know exactly what makes someone stop scrolling on TikTok, Instagram, and YouTube Shorts.
• You can spot a trend before it peaks and operationalize it for 10 different clients in 24 hours.
• A Translator
• You speak two languages fluently: "Creative" (storyboards, pacing, aesthetics) and "Performance" (attribution, lift, scale).
• You are comfortable presenting to C-Suite executives and brainstorming with Gen Z creators.

Benefits

• Competitive Compensation: $80,000-100,000/year.
• High-Impact Work: Direct the creative strategy for high-spend DTC brands where your concepts drive millions in revenue.
• Relentless Innovation: Work at the cutting edge of AI and Creative Performance.
• Culture of Scale: Join a team that moves fast, tests constantly, and celebrates the wins.