Responsibilities

• Lead the creative direction for SiriusXM and Pandora across brand campaigns, performance marketing, lifecycle communications, social content, sales materials, event marketing and experiential activations.
• Ensure all creative work is strategically grounded, culturally relevant, audience-focused, and consistent with SiriusXM’s and Pandora’s brand identity.
• Establish departmental creative services objectives and operating standards that align with broader marketing and company strategy, and make final administrative and operational decisions within the function.
• Oversee the transition of legacy production workflows into agile, AI-assisted operations to drastically reduce turnarounds for creative assets and communications.
• Drive creative modularity and personalization strategies that allow marketing communications to be easily adapted by audience segments and behaviors.
• Provide oversight of the creative Digital Asset Management (DAM) system, ensuring assets are properly organized, tagged, rights-cleared, version-controlled, searchable, reusable, and integrated into AI-enabled creative workflows.
• Own a multi-year creative operations and technology roadmap, proactively identifying improvements and charting the course for implementation across the Creative Services department.
• Lead an internal and external (agency partner) creative services team that includes creative directors, art directors, designers, copywriters, producers, editors and motion designers.
• Lead the Creative Services department through people managers and creative leaders who are accountable for their own teams, disciplines, and delivery outcomes.
• Manage relationships with creative agencies, production partners, freelancers, and vendors. Determine when to leverage internal resources versus external partners, ensuring high-quality output, cost efficiency, and brand alignment.