Responsibilities

• Lead the creative direction for SiriusXM and Pandora across brand campaigns, performance marketing, lifecycle communications, social content, sales materials, event marketing and experiential activations.
• Ensure all creative work is strategically grounded, culturally relevant, audience-focused, and consistent with SiriusXM’s and Pandora’s brand identity.
• Establish departmental creative services objectives and operating standards that align with broader marketing and company strategy, and make final administrative and operational decisions within the function.
• Oversee the transition of legacy production workflows into agile, AI-assisted operations to drastically reduce turnarounds for creative assets and communications.
• Drive creative modularity and personalization strategies that allow marketing communications to be easily adapted by audience segments and behaviors.
• Provide oversight of the creative Digital Asset Management (DAM) system, ensuring assets are properly organized, tagged, rights-cleared, version-controlled, searchable, reusable, and integrated into AI-enabled creative workflows.
• Own a multi-year creative operations and technology roadmap, proactively identifying improvements and charting the course for implementation across the Creative Services department.
• Lead an internal and external (agency partner) creative services team that includes creative directors, art directors, designers, copywriters, producers, editors and motion designers.
• Lead the Creative Services department through people managers and creative leaders who are accountable for their own teams, disciplines, and delivery outcomes.
• Manage relationships with creative agencies, production partners, freelancers, and vendors. Determine when to leverage internal resources versus external partners, ensuring high-quality output, cost efficiency, and brand alignment.

Requirements

• Bachelor's degree with focus on design, marketing or related field, or equivalent, relevant experience.
• Typically has 10 or more years of experience with 5 or more years of management experience.
• Experience with tools such as Adobe Creative Cloud, Workfront, Airtable, Asana, Monday.com, Jira, Figma, Frame.io, Bynder, Aprimo, Contentful, generative AI platforms, DAM/MAM systems, and creative analytics tools.
• Deep experience operating within large-scale media, entertainment, audio, streaming, technology, advertising, consumer subscription, or digital content businesses.
• Demonstrated experience managing AI, automation, creative technology, DAM/MAM systems, workflow platforms, or production transformation initiatives.
• Strong understanding of generative AI capabilities and risks across text, audio, voice, image, video, personalization, and campaign optimization.
• Strong financial and resource management skills, including budget ownership, production planning, vendor management, and capacity forecasting.
• Able to define a long-term creative operations and AI transformation vision while delivering near-term business results.
• Focus on clarity, prioritization, process, measurement, accountability, and continuous improvement.
• Exhibit strong verbal and written communication skills, public speaking, presentation skills and excellent interpersonal skills.