Director, Creative Product Marketing at USAA | Phoenix, AZ | $127K/yr – $243K/yr

USAA

Director, Creative Product Marketing

Phoenix, AZ (Hybrid)

$127K/yr – $243K/yrDirector/Executive8+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the end to end marketing communications for a portfolio of products, aligning creative, budget, and cross channel activation to strategic outcomes.

Own integrated marketing communications planning and activation from business review through optimization, including creative briefs and brand positioning input.
Lead cross functional teams and external partners to deliver best in class creative assets while ensuring compliance and risk controls.
Shape strategy with insights on business drivers, consumer trends, and regulatory requirements to drive efficiency and growth across channels.

Job Description

Responsibilities

Directs the development and implementation of the creative and marketing communication strategy, campaign ideas, marketing communication plans and the development, creation, and optimization of the campaign assets for products they support
Expert knowledge of business drivers, relevant consumer, customer, and channel trends and insights to lead the marketing communications strategy of each product
Supports the creative marketing budget and oversees relationships with external agencies ensuring that business objectives are achieved efficiently
Seeks innovative ways to continuously build product presence through best-in-class creative assets; recommends new trends and positioning opportunities to drive marketing efficiency
Provides input to the future strategy and growth plans for all products in the purview
Directs and is accountable for outcomes through agile marketing process
Directs the process and timeline for delivering integrated marketing plans from business review through activation and optimization. Directs the delivery of an Integrated Marketing Communications Plan (IMCP); manages the development of the activation (creative) briefs. Contributes to the development of the Brand Strategic Positioning
Knowledge in product related regulations, and risk and compliance requirements
Keeps USAA brand and our mission to serve the military community at the forefront of our creative marketing assets
Attracts, develops, expands, and retains high performing teams of marketing professionals that deliver outcomes and key results

USAA

Since the beginning, our mission has been to provide a range of financial services to the military community and their families. Along the way, we’ve also established ourselves as a destination employer for passionate people looking to serve those who are willing to give it their all. Our mission is to stand with our members and be there for them and their families by facilitating their financial security. It starts with offering a range of highly competitive products, exceptional service, and trusted advice. But to be the military community’s provider of choice also takes dedicated team members who share our core values of service, loyalty, honesty, and integrity.

Founded in 1922

San Antonio, Texas, USA

40K employees (1,174 in marketing)

www.usaajobs.com