Responsibilities

• Develop long-term creative strategies aligned with business goals, client needs, and market insights.
• Use analytics and performance data (e.g., Google Analytics) to inform creative direction and evaluate campaign impact.
• Serve as a strategic partner to cross-functional teams—marketing, account leadership, insights, and production.
• Lead concept development from ideation through execution across multi-channel campaigns.
• Oversee visual direction, content creation, and storytelling to ensure strong, cohesive brand narratives.
• Provide hands-on expertise in design, digital content, video, and social-first creative.
• Present and defend creative recommendations with clarity, confidence, and strategic reasoning.
• Champion innovation—exploring new technologies, design techniques, and creative approaches.
• Mentor, inspire, and develop designers, writers, and creative talent.
• Collaborate closely with clients to understand needs, build trust, and deliver exceptional work.