Responsibilities

• Develop and execute a comprehensive creative content and brand strategy for Women’s Basketball.
• Create and manage engaging multimedia content across social media, digital, and in-venue platforms, including graphics, photography, short-form video, long-form storytelling, and promotional campaigns.
• Maintain and strengthen the visual identity and overall brand presence of the Women’s Basketball program.
• Collaborate with Athletics marketing and ticket sales staff to support attendance initiatives, fan engagement campaigns, and revenue-generation efforts.
• Support recruiting-related creative initiatives consistent with NCAA rules and institutional policies.
• Coordinate and execute community outreach and service initiatives involving student-athletes and coaching staff.
• Monitor and analyze social media and digital engagement metrics to assess effectiveness and guide strategy adjustments.
• Capture and edit video and photo content for practices, games, recruiting visits, community events, and special projects.
• Maintain familiarity with emerging social media trends, digital storytelling techniques, and platform best practices.
• Perform other related duties as assigned by the Head Women’s Basketball Coach.

Requirements

• Bachelor’s degree from an accredited institution in Marketing, Journalism, Communications, Digital Media, Sports Administration, or a related field.
• Experience in creative content development, digital media, brand management, or social media strategy within an NCAA Division I athletics program, professional sports organization, or closely related environment.
• Graduate assistant, internship, student worker, and/or part-time experience will be considered on a proportional basis.
• Demonstrated experience creating engaging digital and social media content, including graphic design, photography, and video production/editing.
• Experience managing or contributing to social media accounts with measurable audience engagement growth and/or demonstrated campaign performance.
• Strong organizational, communication, and project management skills.
• Ability to work collaboratively in a fast-paced, team-oriented environment.
• Knowledge of and commitment to NCAA, conference, and institutional rules and regulations.
• Candidates must have current authorization to be employed in the U.S. without employer sponsorship.

Preferred

• Experience working directly with women’s basketball or another NCAA Division I athletic program.
• Experience creating recruiting-focused creative content and social media campaigns.
• Familiarity with social media analytics tools and content performance reporting.
• Experience coordinating community engagement initiatives and brand activation efforts.
• Photography and videography experience in live-event athletic settings.
• Proficiency with Adobe Creative Suite, Canva, CapCut, Final Cut Pro, Premiere Pro, Photoshop, or similar tools.

Benefits

• paid 24 vacation days
• 12 sick days
• 10 holidays a year
• paid parental leave (6 weeks)
• affordable health and dental insurance
• robust long-term disability and life insurance plans
• retirement benefits to provide financial security to you and your family
• benefits calculator Total Compensation Calculator - Professional
• we will cover 90 percent of your child’s undergraduate tuition at Ball State
• 100 percent of the tuition costs for you to earn your undergraduate degree and 80 percent of your graduate tuition
• these benefits help you focus on work and personal growth
• we are family