Responsibilities

• Define and lead a forward-looking marketing strategy aligned to portfolio growth and performance.
• Translate consumer insights and retail trends into scalable, integrated marketing platforms.
• Drive annual and seasonal planning in partnership with Corporate Marketing and Executive Leadership.
• Strengthen Westfield’s position as a premier destination through experience-led campaigns and innovation.
• Oversee national and local campaigns, tentpole events, and experiential programs that drive traffic and revenue.
• Elevate promotional initiatives, including Gift With Purchase programs, into strategic growth platforms.
• Ensure seamless execution across digital, social, on-property, and retailer channels while maintaining high creative standards.
• Develop persuasive, executive-level pitch decks and strategic narratives for leadership, retailers, and partners.
• Serve as a visible brand ambassador, representing the U.S. portfolio in retailer meetings, industry forums, and partnership discussions.
• Lead external conversations with credibility, strengthening retailer relationships and expanding collaboration opportunities.

Requirements

• 8+ years of progressive marketing leadership in retail, experiential, destination, or real estate environments.
• Proven success delivering integrated strategies and ROI-positive campaigns at scale.
• Strong financial and analytical acumen with executive-level presentation skills.
• Deep understanding of digital and performance marketing ecosystems.
• Executive presence with the ability to influence cross-functionally and externally.
• An inspiring, accountable, and growth-oriented leadership style.