Responsibilities

• Execute and manage day-to-day external communications initiatives aligned with the company’s corporate communications and PR strategy.
• Manage corporate social media channels, content calendars, publishing, monitoring, and brand presence across Management Companies where appropriate.
• Identify new digital and social communication opportunities to expand audience engagement and brand visibility.
• Conduct peer benchmarking and competitive analysis across senior living, healthcare, REITs, and adjacent industries.
• Monitor engagement analytics and provide recurring reporting and recommendations to leadership.
• Coordinate website content updates, including leadership announcements, operational updates, awards, press releases, branded programs, and community initiatives.
• Support company branding initiatives and ensure consistency across communications channels and materials.
• Coordinate production of videos, executive messaging, digital campaigns, photography, and branded collateral.
• Maintain communications assets, templates, approved messaging, and content libraries.
• Internal Communications:

Requirements

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or related field.
• 7–10+ years of experience in corporate communications, public relations, healthcare communications, or a related field.
• Exceptional writing, editing, proofreading, and organizational skills.
• Strong experience managing corporate social media and digital communications platforms.
• Experience supporting executive and internal communications initiatives.
• Ability to manage multiple priorities and deadlines in a fast-paced, highly collaborative environment.

Preferred

• Experience supporting crisis communications and reputation management preferred.
• Familiarity with healthcare, hospitality, senior living, REIT, or multi-site operating environments preferred.
• Experience with intranet platforms, CMS systems, social scheduling tools, and media monitoring platforms preferred.