Director of Conversion Rate Optimization at LawnStarter | Seattle, WA | $160K/yr – $180K/yr

Director of Conversion Rate Optimization

Seattle, WA (Remote)

$160K/yr – $180K/yrDirector/ExecutiveFull time

Posted 4 months ago

Job Summary

Drive a scalable experimentation and landing-page optimization program for LawnStarter, from solo operator to repeatable function that boosts visit-to-customer conversion.

Own conversion optimization across landing pages, from visitor-to-lead to lead-to-customer.
Must-have: Webflow production environment and hands-on page building.
Standout: AI-native hypothesis generation and 24-hour result summaries to accelerate learnings.

Job Description

Responsibilities

Conversion performance — visitor-to-lead (landing pages you control directly) and lead-to-customer (booking funnel you optimize via testing). These two levers compound into the visit-to-customer rate.
Webflow and landing page architecture — paid landing pages, thousands of organic city/near-me pages across all brands and services, and the CMS structure that makes them scalable without engineering. You own conversion optimization across the entire landing page surface area.
The experimentation program — a multi-quarter testing roadmap for the acquisition funnel, from ad click to first completed service. You build the methodology, run the tests, and feed learnings back into the next cycle.
AI-accelerated testing workflow — use AI for hypothesis generation from behavioral data, result summaries within 24 hours of test completion, and variation copy/design briefs that increase test throughput.
The experimentation function model — by end of Year 1, you've documented the team structure, tooling stack, and processes needed to scale from solo operator to a repeatable function.

Requirements

Webflow is your production environment, not a design tool.
Lives in Webflow. You spend most of your time building pages, not reading reports.
Statistically sharp. We currently use two-tailed p-tests and build our own Tableau dashboards to call tests.
AI-native. You use AI for hypothesis generation, variation copy, and analysis acceleration — every day.
Ships fast. You measure weeks in tests launched and learnings captured, not decks delivered.
Gets the stats right. You catch underpowered tests, peeking, and interaction effects. You know when NOT to test.

Benefits

Healthcare: Medical, dental, and vision
Fully remote: Work from anywhere in the US
Unlimited PTO: Focused on outcomes

LawnStarter

4.1 Glassdoor

LawnStarter is a marketplace for outdoor home services. We offer the simplest and most effective solution for ordering and managing outdoor home services, with operations in more than 3,000 cities across the United States. With incredibly high ratings from consumers and providers, it is easy to see why we have industry-leading retention on both sides of the marketplace and are poised to build a multi-billion-dollar consumer brand.We have successfully raised over $35M from some of the leading technology and growth investors.

Founded in 2013

Austin, Texas, USA

437 employees (65 in marketing)

www.lawnstarter.com

74% recommend to a friend

83% CEO approval