Director, Content Strategy & Production – Maybelline DMI at L'Oréal | New York, USA | $140K/yr – $199K/yr

L'Oréal

Director, Content Strategy & Production – Maybelline DMI

New York, USA (Hybrid)

$140K/yr – $199K/yrDirector/Executive7+ years expFull time

Posted 3 months ago

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Job Summary

Drive global content strategy and production for a beauty brand, with a focus on connected commerce and fast asset delivery.

Own end-to-end content lifecycle across 30+ global dossiers ensuring on-brand, timely delivery.
Must-have: 7+ years in beauty/fashion content production or brand-side management with large teams.
Standout: AI-driven content enhancement, centralized calendar, and cross-functional leadership across Global Marketing, Zone leads, Product Managers, and agencies.

Job Description

Responsibilities

Global Content Strategy & Innovation
Omnichannel Vision: Define the annual global content strategy to accelerate growth across e-commerce, social commerce, and 360 brand activations.
Tech & AI Integration: Pioneer the use of AI-driven technology for product visualization, and automated content enhancement.
Trend Forecasting: Monitor global content trends to keep the brand at the forefront of digital innovation.
Budget & ROI: Own the production budget, ensuring maximum efficiency and "best-in-class" spendacross all agency partners and internal resources.
Project Management & Content Workflow: Oversee the end-to-end content lifecycle, from planning and production through to delivery and archiving, for assigned campaigns (productionpipeline for 30+ global dossiers). Ensure every asset—from "product candies" and routine videos to macro stills—is delivered on time and on brand.
Develop, manage, and continuously improve upon a centralized content calendar and retro-planning process.
Lead cross-functional team meetings, ensuring all stakeholders are aligned on timelines, deliverables, and any potential roadblocks.
Proactivelyidentifyand mitigate risks, clearly communicating delays and implementing contingency plans as needed.
Act as the primary point of contact for agency partners,ensuring they adhere to deadlines and deliver high-quality work.

L'Oréal

4.2 Glassdoor

No.1 Beauty Group Worldwide.No.1 most innovative company in Europe (Fortune's ranking).We are 90K employees across 150 countries on five continents, united by our shared purpose: creating the beauty that moves the world. Our 37 international brands are divided into four unique Divisions: Luxe, Consumer Products, Dermatological Beauty, and Professional Products. This diverse portfolio includes brands like Kiehl’s, Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Ralph Lauren, Aesop, Maybelline New York, Essie, Kérastase, IT Cosmetics, Prada Beauty, Biotherm, Shu Uemura, Viktor&Rolf, Maison Margiela, Urban Decay, Redken, Vichy, La Roche-Posay, Diesel, Garnier, L’Oréal Paris, and more. For more than a century, L’Oréal has devoted itself solely to one business: beauty. We want to bring beauty to all people. Our goal is to win over another one billion consumers around the world by innovating and creating cosmetic and skincare products that meet the infinite diversity of their beauty needs and desires.That’s about us... now what about you? You are driven and up for a challenge! You’re passionate about putting your best foot forward, but you’re not afraid to fail either. You love to learn, grow and make an impact on the world. You can be an intern, or at a senior level position, we’re always looking for new people to join our teams.If you are ready to take charge of your career and join us, you’re one click away: https://careers.loreal.com/en_US/contentInterested about our quest to the next billion consumers, follow us here to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty.Freedom to go beyond, that’s the beauty of L’Oréal.

Founded in 1995

Clichy, Île-de-France, FRA

91K employees (14,463 in marketing)

www.loreal.com

83% recommend to a friend

92% CEO approval