Team USA

Director, Content Strategy & Development

USA (Unknown)

$135K/yr – $140K/yrDirector/Executive10+ years expFull time

Posted 3 months ago

Job Summary

Own and execute Team USA content strategy across all platforms, shaping a long-term vision, themes, and storytelling frames while guiding analytics, partnerships, and distribution to grow fandom.

  • Own content strategy across all platforms
  • Define annual themes and storytelling frameworks
  • Collaborate with production, insights, and lifecycle teams to optimize distribution and audience growth

Job Description

Responsibilities

  • Lead the development and execution of Team USA's holistic content strategy across all audience-facing platforms, including social media platforms, TeamUSA.com, mobile applications, Team USA TV, and future digital experiences.
  • Develop a long-term content vision that aligns with organizational priorities, fan growth objectives, and commercial goals.
  • Establish annual content themes, franchise opportunities, editorial priorities, and storytelling frameworks to guide content planning efforts.
  • Create a comprehensive content roadmap across Olympics, Paralympics, athlete storytelling, tentpole events, and cultural moments.
  • Identify emerging trends and audience opportunities that can strength the impact and relevance of Team USA content. Ensure all content investments align to measurable audience and business outcomes.
  • Lead the development of Team USA's storytelling strategy and editorial vision.
  • Identify athlete, sport, and cultural narratives that have the greatest potential to drive fandom and audience growth.
  • Establish and lead a storyline development process that creates continuity across platforms and throughout the Olympic and Paralympic cycle.
  • Collaborate on the creation of recurring content franchises, serialized storytelling opportunities, and documentary concepts.
  • Partner with Production team to ensure stories are developed with platform-specific audience needs and distribution goals in mind.

Requirements

  • Bachelor’s degree in Media, Communications, Journalism, Marketing, or a related field
  • 10+ years of experience in content strategy, media, audience development, entertainment, sports, or digital publishing
  • 5+ years of leadership experience
  • Demonstrated success leading multi-platform content organizations
  • Strong expertise in social, digital publishing, streaming, FAST, and longform content ecosystems
  • Experience developing original content franchises and serialized storytelling
  • Proven track record using audience analytics and performance insights to inform content decisions
  • Experience managing substantial content budgets and external partners
  • Strong understanding of sports, media, and entertainment industries
  • Strong knowledge of content performance analytics and audience insights

Benefits

  • Bonus: This position will be eligible for the Annual Incentive Award Program, which has a 20% target. The USOPC may change or eliminate this program at any time at its sole discretion.
  • Benefits: This position will be eligible for USOPC benefits. You can view a summary here.

Salaries

Posted range

$135K/yr – $140K/yr

Taken straight from the job posting.

Content Strategy median pay in the United States

$119K/yr

Most pay falls between $91K and $158K. Based on 284 salaries.

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