Responsibilities

• The creative vision — the look, voice, and feel of the brand across every can, shelf, screen, and campaign.
• Build and enforce the brand's creative standards (visual identity, packaging, voice, claims) so every touchpoint is unmistakably Lotus as we scale.
• Develop the creative and visual story that differentiates plant-based energy against synthetic incumbents.
• Lead creative across packaging, retail/shopper, digital, social, and campaigns — at the pace and volume retail demands.
• Personally concept and art-direct the highest-leverage work; delegate the rest with clear standards.
• Build the systems (templates, guidelines, libraries) that let the team move fast without drifting off-brand.
• Build, direct, and develop a high-output creative team.
• Set priorities, give sharp creative feedback, and remove roadblocks.
• Hold the bar on craft and speed at the same time.
• Report to and align with the Head of Marketing — execute the brand strategy and growth plan they own, translated into creative that converts toward aggressive & attainable goals.

Requirements

• Proven creative leadership for a consumer brand — agency or in-house — sold through retail.
• High-volume environment experience — you've run a creative engine at pace, across many SKUs and channels, without quality slipping.
• A track record of building creative systems and standards that scale a brand consistently.
• Hands-on craft — strong concepting, art direction, and design/visual judgment — paired with the leadership to build a team.
• Commercial instinct — you connect creative choices to shelf standout, trial, and conversion.
• Beverage experience is not required. Comparable consumer-brand creative leadership at high volume is.
• Non-Negotiables
• You own the quality of the work, you don’t just outsource — think and do.
• You own the budget as a tool to evaluate ROI, not just tracking dollars spent
• You own channel strategy, content KPIs, optimization plan

Benefits

• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• 401(k)
• Dental insurance
• Employee discount
• Health insurance