Director of Content Strategy / Brand & Content Lead at WorkMagic | USA

WorkMagic

Director of Content Strategy / Brand & Content Lead

USA (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Shape the narrative and distribution engine for a data-driven marketing platform, owning the brand’s worldview through original thought leadership, data-informed storytelling, and multi-channel reach.

Narrative Strategy: define the market-facing worldview and ensure consistent, distinctive storytelling across owned channels and media.
Thought Leadership & Data Storytelling: produce opinionated pieces and benchmark data that earn press, backlinks, and industry credibility.
Distribution Engine: grow a newsletter, social presence, and industry PR to turn insights into visible leadership in ecommerce marketing.

Job Description

Narrative Strategy — Define the core story WorkMagic tells the market. Not a tagline. A worldview.
Thought Leadership Content — Write original, opinionated pieces that make people stop scrolling. LinkedIn, long-form essays, industry commentary.
Data Storytelling — Turn WorkMagic’s cross-client incrementality data into benchmark reports, industry indices, and data-driven narratives that earn press coverage and backlinks.
Newsletter — Launch and grow a weekly/biweekly newsletter that becomes required reading for performance marketers and ecommerce leaders.
Social Presence — Build WorkMagic’s LinkedIn and social channels into something people actually want to follow.
Industry Influence — Get WorkMagic’s perspective into industry media (Marketing Brew, Digiday, Modern Retail, AdExchanger) through contributed pieces, expert commentary, and PR-worthy data releases.

You’ve built an audience before. Maybe it’s a newsletter with 2,000 engaged subscribers. Maybe it’s a LinkedIn presence that gets real engagement. Maybe you were the person behind a brand’s content that people actually talked about. The proof is in the work.
You have strong opinions about marketing, measurement, or the ecommerce ecosystem — and you can back them up with reasoning and data.
You’ve worked in or closely with the D2C/ecommerce/martech world. You know what a media buyer cares about. You understand ROAS, CAC, LTV, and incrementality — or you’re a fast, voracious learner.
You write with a distinctive voice. Your work doesn’t sound like it was written by a committee (or a chatbot).
You think in distribution, not just production. You know that a great piece of content nobody sees is just a diary entry.

WorkMagic

WorkMagic is the leader in Triangulated Measurement, which calibrates multi-touch attribution and MMM models with incrementality tests and grounds all marketing decisioning in causality. Omnichannel brands use WorkMagic to understand the comprehensive impact of their marketing on their entire business, empowering them to optimize their media mix with accuracy, granularity, and predictability.Our solution is trusted by leading brands such as True Classic, Branch Furniture, Dude Wipes, OpenStore, Graza, DRMTLGY, Jordan Craig, Steve Madden, QuadLock, Salt & Stone, and more.

Founded in 2023

workmagic.io