Responsibilities

• Develop and maintain the enterprise content strategy aligned to brand, business, and customer experience goals.
• Define the content architecture, including modular content systems, metadata frameworks, taxonomies, and governance models to support personalization and omnichannel activation.
• Establish storytelling frameworks that ensure consistent brand voice, narrative cohesion, and creative excellence across all channels and platforms.
• Create content playbooks, guidelines, and templates to drive consistency and efficiency across internal teams and agency partners.
• Lead content strategy for National 360° campaigns, ensuring alignment across platforms, channels inclusive of paid media, owned digital channels, in‑store, social, and CRM.
• Partner with Channel partners, business functions and The Collective to translate campaign objectives into cohesive content plans.
• Ensure storytelling is integrated, sequenced, and optimized across the full customer journey.
• Oversee content planning, briefing, and orchestration to ensure timely and effective delivery.

AI ‑ Enabled Content Systems & Innovation

• Identify and implement AI and automation technologies that enhance content creation, versioning, optimization, and personalization.
• Advocate for prioritization with key stakeholder partners: Product, Engineering and Digital teams to develop and integrate AI tools safely, responsibly, and in alignment with enterprise standards.
• Develop enterprise standards for Ai tools to be scalable for the enterprise; including close partnership with key stakeholders like Legal, Shopper Experience and Division teams.
• Drive innovation in dynamic content, predictive content models, and generative AI applications to support personalization at scale.
• Develop and maintain a scalable content ecosystem that supports always‑on personalization across email, app, site, retail media, and paid media.
• Partner with CRM, Loyalty, and Digital teams to ensure content is modular, metadata‑driven, and optimized for personalization engines.

Creative Leadership

• Manage small team of Sr Designers to create and/or refresh brands and/or sub-brand identifies in company portfolio.
• Direct Sr Designers to develop 360 digital marketing tactics across customer journey including: Paid, CRM, app/web and in-store.
• Partner closely with The Collective (Albertson’s Media Network) to ensure brand guidelines are adhered across all vendor funded initiatives inclusive of digital media, owned channels, in-store and social influencer content.