Responsibilities

• driving a world-class content and channel strategy that supports Ramsey’s transition from a leads-based business to a referral-driven model
• grow and optimize owned channels across digital platforms
• equip squads to solve meaningful customer problems
• deliver cohesive marketing strategies that guide customers through the Ramsey Way of buying and selling homes
• lead the development and execution of a comprehensive real estate content strategy across blog, podcast, video, social media, email, SEO, and other owned channels
• ensuring alignment across Ramsey brands and platforms
• build and manage a cross-channel content calendar that balances campaign priorities with evergreen content
• establish clear KPIs for each channel
• drive continuous optimization through data and experimentation
• lead efforts to grow non-paid channel performance, reduce reliance on paid media, and increase engagement, reach, and attributed revenue

Requirements

• 7+ years of experience in content marketing, digital marketing, or channel strategy
• A proven track record of growing owned media channels and reducing dependency on paid acquisition
• Highly analytical and comfortable using data to inform strategy, optimize performance, and drive decisions
• Experience leading a team and collaborating with product, creative, and platform partners
• Experience coaching and developing marketing team members
• Strong instincts in content strategy, storytelling, and audience engagement across multiple formats
• Comfortable navigating and learning changing digital platforms, content trends and AI tools and platforms