Director of Content Marketing at Gainsight | California, MO | $175K/yr – $190K/yr

Gainsight

Director of Content Marketing

California, MO (Remote)

$175K/yr – $190K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Own the content engine that ties editorial to pipeline and retention, leading multi-format programs across Growth, Customer, and Product Marketing, while building a scalable team and governance that fuels revenue outcomes.

Strategic ownership: end-to-end content strategy aligned to revenue goals and buyer journeys.
Cross-functional execution: collaborate with Growth, Customer, and Product Marketing to drive pipeline and engagement.
Team and process: lead a small in-house team with contractors, establish playbooks and measurement to prove impact.

Job Description

Responsibilities\n

Own and drive Gainsight’s end-to-end content marketing strategy, aligning editorial vision with business and revenue goals.
Build thought leadership content that strengthens Gainsight’s authority within the customer success and AI communities.
Partner closely with Growth Marketing, Customer Marketing, and Product Marketing teams to create content that supports pipeline generation and customer engagement.
Lead the development and execution of high-impact content programs across multiple formats and channels.
Establish and maintain a distinct brand voice that earns audience trust and differentiates Gainsight in the market.
Manage and mentor a small in-house content team while leveraging external contractors to scale content production effectively.
Measure and optimize content performance, ensuring initiatives drive measurable business impact across the buyer and customer journey.
Collaborate with senior marketing leadership to integrate content strategy into broader company and go-to-market initiatives.
Balance strategic leadership responsibilities with hands-on execution to deliver high-quality content support across the organization.
This role will require occasional travel for team meetings, training, or company events.

\n\nRequirements\n

8 to 12 years of content marketing experience, with meaningful time in B2B SaaS or enterprise tech.
You understand how software buyers think and what earns their trust.
Proven track record building content strategy from the ground up, not just inheriting and optimizing.
You have defined the editorial vision, not just executed someone else’s.
Demonstrated ability to connect content to business outcomes. You think in pipeline and retention, not just pageviews and downloads.
A strong writer and editor with deep AP style fluency and the ability to produce and direct content across a wide range of formats and voices.
A systems builder. You think in programs, workflows, and playbooks. You leave infrastructure behind you.
Fluency with AI content tools and a clear point of view on how to use them to scale output without diluting quality.
Experience managing a team and directing contractor support toward shared outcomes.
Strong cross-functional instincts and the ability to build trusted partnerships across Growth Marketing, Customer Marketing, Product Marketing, Communications, and Sales.
High agency and low ego. You are as comfortable writing a great piece of content yourself as you are directing others to.

\n\nPreferred\n

Experience in the customer success, post-sales, or retention category.
Background in journalism or long-form writing that sharpened your editorial instincts.
An existing network in B2B tech media or the creator and newsletter ecosystem.
Experience building thought leadership programs that have earned meaningful press coverage or industry recognition.
Familiarity with Gainsight’s product suite or the broader CS platform landscape.

\n\nBenefits\n

We offer a comprehensive benefits package including fully covered medical premiums (employee-only), flexible PTO, 401(k) plan, dental and vision coverage, and remote work options.
Additional benefits include a $10,000 lifetime fertility stipend and access to coworking spaces around the globe.
You\'ll also enjoy dedicated Recharge Holidays - one long weekend each quarter to relax and reset.

Gainsight

At Gainsight, our mission is to be living proof you can win in business while being human first. Gainsight, the world’s leading Customer Success platform, helps businesses drive efficient growth by unifying the post-sales customer journey. Our innovative suite of solutions—including customer success, customer education, product experience, community management, and conversational AI insights—are trusted by companies of all sizes and industries, including nearly 200 publicly traded organizations.With Gainsight, businesses can leverage AI-driven insights from real-time customer interactions to enhance engagement, improve retention, and drive expansion. Our platform makes it easier for customer success, product, and community teams to scale efficiently and gain a holistic view of their customers, driving product adoption and building thriving customer communities.Gainsight joined the Vista Equity Partners portfolio in 2020. In 2021, we won their Excellence in Engineering award in recognition for our product and engineering advancements.A remote-friendly company, we have offices in the US, UK, Netherlands, Israel, and India. Gainsight received the top spot in Glassdoor's Best Places to Work for 2023. It has also been named as one of the top 100 private cloud companies in the world by Forbes, one of the fastest-growing private companies in America by Inc. Magazine, and one of 20 Great Workplaces in Tech by Fortune Magazine.

Founded in 2009

San Francisco, California, USA

1.1K employees (63 in marketing)

www.gainsight.com