Director Content Marketing, Corporates

Responsibilities

• Editorial strategy. The themes, narratives, and point of view we bring to the Corporates market across tax, legal, and risk. Ground them in deep customer understanding, commercial priorities, and a clear competitive read. Define content pillars and messaging frameworks that tie each portfolio’s story to the broader Corporates narrative.
• Content that drives pipeline. Demand generation content for nurture and conversion, sales enablement, ABM and segment-specific content, and integrated content for launches and campaigns. Cover the full buyer journey, from awareness through adoption, renewal, and advocacy. Work with sales leadership to turn win/loss insights into sharper solution-selling content.
• Search and answer-engine visibility. Organic SEO plus AEO, so our content is structured, cited, and positioned to surface in ChatGPT, Perplexity, Claude, Google AI Overviews, and other generative search experiences.
• The content operating model. Editorial calendar, production workflows, and distribution across paid, owned, earned, and partner channels. Own the measurement framework that ties content to business outcomes, using Salesforce, multi-touch attribution, SEO/AEO analytics, and content analytics. Report on impact to leadership.
• Team and partner network. A high-performing team of content leaders, writers, and producers, extended through our internal Studio, agencies, and contributor network. Set expectations, coach on strategy and craft, and model the work by writing, editing, and producing content yourself.
• Cross-functional alignment. Work with strategy leads and product teams across tax, legal, and risk to set channel mix, turn feature announcements into customer narratives, and align content with marketing and sales priorities.

Requirements

• 7+ years in content strategy and editorial leadership at a B2B SaaS, professional services, or media company, with 3+ years leading and scaling a team. Experience across multiple product lines or business units is ideal.
• A track record of building original content programs that moved a market, not just produced volume. You can point to specific franchises and what they earned the business.
• Strong editorial judgment. You can read a draft, name what’s wrong with it, and rewrite the lead yourself. You can flex tone and depth across distinct audiences (tax, legal, risk/compliance).
• A gift for storytelling and solution selling. You turn complex, technical capabilities into a clear story about business outcomes, not a features list.
• Fluency with AI content tools and a clear point of view on using them without flattening voice or eroding accuracy.
• Familiarity with SEO and emerging AEO practices, and with how corporate buyers research and validate solutions as search behavior shifts.
• Comfort working with senior executives, including extracting their point of view, ghostwriting at their level, and pushing back when needed.
• Fluency with content performance data and marketing analytics (Salesforce, marketing automation, multi-touch attribution). You manage to numbers without losing the craft.
• Familiarity with the modern content stack: CMS, content operations platforms (Workfront, Contently, Writer), SEO and analytics tools, and AI-assisted production.
• Strong interpersonal skills. You can influence cross-functional teams across multiple portfolios and build alignment with tact and clarity.

Preferred

• Experience in B2B, legal, regulated, or professional services markets. If you don’t have it, you’ve moved into a complex vertical before and gotten smart fast.
• Nice to have: demand generation, ABM, customer advocacy programs, building content functions from the ground up, or marketing multiple portfolios to a shared buyer.

Benefits

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset.
• This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions.
• Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more.
• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and ESG initiatives.
• Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
• In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match.