Responsibilities

• Lead a structured and scalable content strategic framework with a “create once, publish everywhere” mindset and measure clear marketing ROI
• Partner with departments, key stakeholders, and New York City Health + Hospitals on content development and initiatives
• Manage the enterprise editorial calendar and oversee content activation including, public relations, social media, internal communications, website, blog, prospect and member communications
• Oversee the execution of content for regularly scheduled monthly email newsletters, weekly email programs, weekly blog posts, personalized digital experiences, etc
• Partner with analytics and performance marketing to develop lead generation and customer engagement strategies; campaign and messaging ideas; optimization tactics; and PR initiatives
• Be the principal point of contact for day-to-day work with our PR agency, effectively communicate our media goals, and be point person for press release creation and media pitching opportunities
• Provide copy editing, guidance, and coaching to the rest of the content team and serve as quality control for company communication
• Write and edit content, articles, white papers, emails, and other marketing and sales collateral
• Write and edit internal communications and member communications as needed
• Develop copy for company websites, landing pages, advertisements, webinars, and email campaigns

Requirements

• BA or BS in Communication, Public Relations, Journalism, or related field
• 8+ years’ experience in content marketing and corporate communications
• Strong insight generation to identify marketing opportunities
• Confidently lead and manage a team of internal and external resources capacity, deadlines, and final deliverables
• Have a mind for efficiency and using resources creatively
• Possess exemplary editing skills and be able to give each piece of writing as many coats of polish as necessary—from comprehensive overhauls to speedy proofreads
• Strong research skills. From following industry trends and tracking down blog stories to conducting market research and interviewing customers and subject-matter experts, this role involves major investigative work
• Live for active voice, consistency and correctness, and the AP Style
• Track record of working on successful marketing campaigns
• Experience with consumer and/or health care brands