Director, Content Marketing

USA (Remote)

$168K/yr – $200K/yrDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Drive Boulevard’s content strategy and team to build a scalable, multi-format engine that boosts brand, demand, and lifecycle impact.

  • Own a multi-format content ecosystem spanning editorial, social, video, and storytelling
  • Must-have: 8–10+ years in content marketing with 5+ years leading and building teams
  • Standout: Proven ability to scale a content engine for Vertical SaaS or technology and align with Product Marketing and Demand Gen

Job Description

Responsibilities

  • Set the vision for Boulevard’s content strategy across formats, channels, and audiences—balancing brand, authority, and demand generation
  • Hire, develop, and lead a growing team of content marketers across editorial, social, and emerging formats
  • Design a multi-format content ecosystem spanning editorial, social, video, customer storytelling, and thought leadership
  • Establish a consistent, high-quality content cadence that extends beyond campaigns and launches, ensuring content is cohesive, high-impact, and working effectively across the full funnel
  • Ensure content drives measurable impact across awareness, engagement, pipeline, and retention
  • Design content for modern discovery, including SEO, AEO, and generative search experiences
  • Adapt content strategy to how buyers increasingly engage with AI tools, zero-click results, and community-driven learning
  • Continuously test and evolve formats, channels, and distribution strategies in response to changing behaviors
  • Partner across the marketing ecosystem by working closely with Product Marketing on messaging and narrative alignment, Demand Gen on pipeline-driving content programs, Brand & Creative on storytelling and content experience
  • Raise the bar for content quality and craft by bringing a clear point of view on what “great” looks like

Requirements

  • 8–10+ years in content marketing, editorial, or thought leadership roles, with 5+ years leading and building teams
  • Proven experience building or scaling a modern content engine in a Vertical SaaS or technology company
  • Deep understanding of how content drives business outcomes across brand, demand, and customer lifecycle
  • Strong grasp of modern discovery, including SEO and emerging AI-driven search (AEO/GEO)
  • Exceptional storytelling and editorial instincts—you know how to find and shape narratives that resonate
  • Experience leading multi-format content strategies across written, social, and video content
  • Track record of building scalable content systems, not just one-off campaigns
  • Strong cross-functional leadership skills and experience partnering with Product Marketing, Demand, and Brand teams
  • Analytical mindset with the ability to connect content efforts to measurable business impact
  • Experience with proprietary research, community-led content, or new media formats is a plus

Preferred

  • Experience with proprietary research, community-led content, or new media formats is a plus

Benefits

  • 401(k) match plus dental, medical, vision, and life insurance.
  • Flexible vacation day policy.
  • Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month.
  • Family planning resources and specialized support programs.
  • Equity: get ahead on the ground floor and grow with Boulevard.
  • Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.
Boulevard logo

Boulevard

3.8 Glassdoor

Boulevard is the business management platform trusted by the fastest-growing salons, spas, and med spas. We’ve earned the trust of thousands of businesses across the nation by striving to give them the same incredible service and support they give their clients. Our innovative platform delivers personalized, enjoyable experiences with online appointment scheduling, seamless business management, marketing, and payments that are simple, elegant, and reliable.Developed in collaboration with industry-leading owners and operators, our easy-to-use platform-as-a-service is carefully designed to drive revenue, automate workflows, and convert every visitor into a valuable, long-term client. By facilitating a better, more personalized client experience, we empower businesses to give their clients more of the magical moments that matter most. As a venture-backed, fully remote startup based in Los Angeles, we are innovating at the intersection of beauty and technology. We are thoughtfully unapologetic about challenging the status quo in our pursuit to help people become the best version of themselves. We leverage technology, design, and style to unleash the untapped potential in all of us, drive real results, and improve the lives of our customers and the clients they serve. We’re just getting started 🚀 Learn more and join our cause here: https://joinblvd.com/careers

Founded in 2016
Los Angeles, California, USA
534 employees (36 in marketing)
65% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
1.5M
Monthly Google Ads Budget
$57.5K
Traffic Source Mix
Search
38.7%
Direct
50.7%
Referral
6.5%
Social
3.6%
Paid
0.4%

Headcount Trend

Current headcount: ~538

Marketing Team

Marketing Team Size
21 (4% of company)
Median Career Experience
13 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$188M
Last Raise
$80M
Series D, 8 months ago

Funding History

  • Jul 2025
    Series D • $80M
  • Aug 2022
    Series C • $70M
  • Nov 2020
    Series B • $27M

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