Director of Content & Lifecycle Marketing at HHS, LLC | Austin, TX

HHS, LLC

Director of Content & Lifecycle Marketing

Austin, TX (Hybrid)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the content and lifecycle engine that shapes the brand voice, accelerates deals, and moves buyers through ABM and nurture programs.

Own tone of voice and messaging across website, SEO, ABM, and sales enablement to drive authority and revenue.
Lead executive thought leadership and lifecycle content that supports complex sales cycles.
Collaborate with Growth Marketing and Brand to ensure consistent positioning and measurement across acquisition and ABM.

Job Description

Responsibilities

Own tone of voice and write across formats: website copy, long-form thought leadership, SEO content, ABM campaigns, and sales enablement pieces.
Set messaging and lifecycle strategy, then execute against it across the website, SEO, long-form content, ABM campaigns, and sales materials.
Lead executive messaging and thought leadership that builds authority and supports sales conversations.
Build content for account-based marketing tailored to specific accounts and buyers.
Design and optimize nurture programs, segmented email workflows, and retargeting to improve funnel progression.
Partner with Growth Marketing to keep positioning consistent across acquisition and account-based work.
Oversee PR as the function matures, keeping press materials and executive communications consistent with brand voice.
Align messaging with Growth Marketing for consistent positioning across acquisition and account-based efforts.
Collaborate with Brand & Creative to maintain voice consistency across all touchpoints.
Lead and develop content and lifecycle team members, setting priorities and performance standards.
Track engagement, conversion, and retention metrics, and use them to sharpen the work.

HHS, LLC

HHS is a support service provider helping our customers build a better experience for the people they serve.What are support services? Simply put, they are services such as housekeeping, food service, facilities management, and more. These departments are outside of your organization's core expertise but are still a vital part of the experience people have with you.Who do we serve?We serve hospitals, senior living communities, colleges and universities, resorts, casinos, airports, airlines, and government and military organizations.

Founded in 1975

Dripping Springs, Texas, USA

3.7K employees

www.hhs1.com