Responsibilities

• The Director of Content & Lifecycle Marketing owns the organization's voice and writes the content that builds authority, moves deals, and keeps clients engaged. This is a hands-on writing role, not a strategy-only seat. You'll set messaging and lifecycle strategy, then execute against it across the website, SEO, long-form thought leadership, account-based campaigns, and sales materials. You'll partner closely with Growth Marketing to keep positioning consistent across acquisition and account-based work.
• Own the organization's tone of voice and write across formats: website copy, long-form thought leadership, SEO content, ABM campaigns, and sales enablement pieces.
• Lead executive messaging and thought leadership that builds authority and supports sales conversations.
• Build content for account-based marketing, tailored to specific accounts and buyers.
• Design and optimize nurture programs, segmented email workflows, and retargeting to improve funnel progression.
• Partner with or oversee PR as the function matures, keeping press materials and executive communications consistent with brand voice.
• Align messaging with Growth Marketing for consistent positioning across acquisition and account-based efforts.
• Partner with Brand & Creative to maintain voice consistency across all touchpoints.
• Lead and develop content and lifecycle team members, setting priorities and performance standards.
• Track engagement, conversion, and retention metrics, and use them to sharpen the work.

Requirements

• 5-7+ years in content marketing, lifecycle marketing, or B2B marketing leadership.
• A strong portfolio showing range across web, long-form, SEO, and sales content.
• Demonstrated success building content that supports complex sales cycles.
• Experience writing for ABM and account-based campaigns.
• Strong editorial and executive-level writing skills.
• Experience designing and managing email nurture and marketing automation programs.
• Experience with CRM and marketing automation platforms (e.g., HubSpot).
• Strong analytical skills to interpret engagement and funnel data.
• Experience managing and developing team members.

Nice to have

• Experience writing SEO content with measurable results.
• Comfort overseeing PR or agency relationships.
• Experience within multi-division or service-based organizations.
• Familiarity with AI search optimization (AEO/GEO).

Benefits

• Paid time off (vacation and sick)
• Medical, dental, and vision insurance
• 401(k) with employer match
• Employee assistance program (EAP)
• Career development and ongoing training