Own content and lifecycle leadership across web, ABM, and sales enablement, driving messaging and nurture programs to move complex deals.

• Own content and lifecycle leadership across web, ABM, and sales enablement, driving messaging and nurture programs to move complex deals.
• Lead executive messaging and thought leadership that builds authority and supports sales conversations.
• Build content for account-based marketing, tailored to specific accounts and buyers.
• Design and optimize nurture programs, segmented email workflows, and retargeting to improve funnel progression.
• Partner with or oversee PR as the function matures, keeping press materials and executive communications consistent with brand voice.
• Align messaging with Growth Marketing for consistent positioning across acquisition and account-based efforts.
• Partner with Brand & Creative to maintain voice consistency across all touchpoints.
• Lead and develop content and lifecycle team members, setting priorities and performance standards.
• Track engagement, conversion, and retention metrics, and use them to sharpen the work.