Responsibilities

• Own and evolve the annual events strategy in partnership with Growth Marketing, aligned to brand narrative, go-to-market priorities, and growth goals
• Stand up and lead the CBTS/OnX events center of excellence, defining event tiering structures, standardizing tools and processes, and establishing best practices that scale across the team
• Define the roles of events across the full funnel—from brand awareness to pipeline acceleration and customer expansion
• Lead, develop, and grow the events team, including direct reports and event contractors, fostering an inclusive, high-performing team culture
• Bring a business-development mindset to every event – identifying opportunities to maximize the value of our presence beyond the event itself, including coordinating strategic meetings and interactions for business leads in attendance
• Champion cross-functional collaboration across corporate, partner, and regional marketing teams to deliver events that serve shared business goals
• Plan and execute events end-to-end, including promotion, storytelling, logistics, and on-site execution
• Manage event budgets with a rigorous focus on cost-effectiveness, ROI, and investment optimization
• Own operational processes, timelines, vendors, and agencies
• Ensure consistent brand presence and high-quality execution across all events

Requirements

• Proven experience building and leading B2B events programs, including standing up or maturing an events function or center of excellence
• Demonstrated people leadership experience—building, managing, and developing event teams
• Strong strategic mindset paired with deep operational rigor and a bias for execution
• Experience managing complex, multi-stakeholder events at scale across multiple event types
• Demonstrated ability to connect events to pipeline and revenue outcomes
• Excellent project management, communication, and stakeholder management skills
• Comfort working in a fast-paced, growth-oriented environment with competing priorities
• Willingness to travel to support key events and on-the-ground execution

Preferred

• Strategy
• Events Center of Excellence / Program Building
• People Leadership Experience
• Event Management & Best Practices
• Budget Management
• Project management
• Written + verbal communication