Responsibilities

• Brand storytelling: Turn Compassiviste's philosophy, people, and actions into a clear, recognizable, and culturally relevant narrative.
• Social strategy: Own the organic strategy across TikTok, Instagram, YouTube and emerging platforms, including channel roles, cadence, and audience growth.
• Hands-on creation: Personally write, film, photograph, edit and publish content, particularly during the organization's early stages.
• Field storytelling: Travel to Compassiviste activations, campuses, Compassicon, and other events to capture stories as they happen.
• Launch storytelling: Work closely with the broader team before activations occur so content is built into the experience rather than documented as an afterthought.
• Editorial judgment: Identify which people, actions and moments have the potential to become powerful Compassiviste stories.
• Community & culture: Engage directly with audiences, understand what resonates with younger communities and keep Compassiviste culturally current without chasing trends for their own sake.
• Creator ecosystem: Build relationships with creators, participants, campus voices and partners who can extend the movement organically.
• Content systems: Establish the workflows, formats, tools and production infrastructure needed to create consistently at increasing scale.
• Measurement: Establish KPIs around audience growth, engagement, sharing, participation and ultimately the ability of content to move people from awareness into acti