Responsibilities

• Paid and organic content strategy across Meta (Instagram, Facebook), TikTok, Google (YouTube, Search/SEO), LinkedIn, Pinterest, and Reddit
• 50+ creative assets per customer segment per month, organic and paid
• Photo and video shoot coordination.
• Seeding and gifting. You find the right people to bring on as partners or affiliates, and you keep those relationships warm. You send Big A## Thank You, Congrats, Birthday cards to creators and media contacts. This is how we do PR.
• Day-to-day management of a content producer, video creator, graphic designer, social media manager, creator/affiliate manager, and copywriter, the team isn’t built yet you would be apart of it
• Paid media agency relationship: weekly reviews, creative briefs, spend approvals
• Affiliate and influencer program operations, alongside the creator/affiliate manager
• KPIs and weekly performance reporting
• Hiring and onboarding as the team scales

Requirements

• 3 to 6 years running a content team, ideally at a DTC or e-commerce brand.
• High energy, kick-a## personality, and genuine belief in the mission. We're not a calendar company. We help people live bigger, better lives.
• A track record of actually growing organic social accounts, not just maintaining them. You'll get your hands dirty while the team comes together.
• Comfortable with performance data. You can read a Meta Ads dashboard and hold an agency accountable.
• Experience managing creators, affiliates, or influencer programs.
• Strong project management instincts. You build systems, content calendars, and workflows without being asked.
• A clear communicator and good manager. People know what you expect and they want to work for you.
• Real interest in lifestyle, wellness, or physical product brands.
• Someone who wants to be part of the first inning of something BIG

Preferred