Responsibilities

• Brand Strategy & Consumer Planning
• Lead the development of the consumer strategic brand plan and associated annual tactical plans for Xywav.
• Develop and maintain consumer brand positioning, messaging architecture, core claims documents, and patient-facing communication strategies across narcolepsy and IH.
• Partner closely with HCP Marketing, Commercial Strategy, and cross-functional stakeholders to ensure integrated brand planning and execution.
• Lead consumer competitive intelligence efforts and identify opportunities to strengthen market positioning.
• Serve as the consumer marketing lead for strategic planning processes, including annual brand planning, POA meetings, and National Sales Meetings.
• Patient Journey Strategy & Engagement
• Own the end-to-end consumer and patient journey strategy across demand generation, treatment initiation, engagement, and retention.
• Identify opportunities to improve patient experiences through innovative programs, content, and work closely with customer experience team to ensure brand strategy is pulled through in all developed derivative tactics.
• Develop strategies and programs that support both disease awareness and branded consumer engagement objectives.

Requirements

• Bachelor's degree required; MBA preferred.
• 7+ years of pharmaceutical or healthcare marketing experience with significant consumer/direct-to-patient marketing responsibilities.
• 10+ years of commercial, marketing, sales, product management, or related pharmaceutical experience; experience in rare disease and sleep medicine preferred.
• Strong collaborator with demonstrated record of effectively leading and/or working in cross-functional teams and ability to navigate change and move work and team members forward.
• Strong communication and presentation skills including to leadership teams
• Demonstrated ability to shift focus between strategy, planning, and execution with agility and attention to detail
• Demonstrated analytical, problem-solving, planning, project management and organizational skills
• Recent experience working in organization with customer experience team and/or marketing COE centralized group supports brand marketing teams
• A strongly preferred candidate would have a pharmaceutical career progression demonstrating growth in responsibility and scope, particularly in commercial positions

Benefits

• medical, dental and vision insurance
• 401k retirement savings plan
• flexible paid vacation
• For more information on our Benefits offerings : https://careers.jazzpharma.com/benefits.html.