Responsibilities

• Lead the development of the consumer strategic brand plan and associated annual tactical plans for Xywav.
• Develop and maintain consumer brand positioning, messaging architecture, core claims documents, and patient-facing communication strategies across narcolepsy and IH.
• Partner closely with HCP Marketing, Commercial Strategy, and cross-functional stakeholders to ensure integrated brand planning and execution.
• Lead consumer competitive intelligence efforts and identify opportunities to strengthen market positioning.
• Serve as the consumer marketing lead for strategic planning processes, including annual brand planning, POA meetings, and National Sales Meetings.
• Own the end-to-end consumer and patient journey strategy across demand generation, treatment initiation, engagement, and retention.
• Identify opportunities to improve patient experiences through innovative programs, content, and work closely with customer experience team to ensure brand strategy is pulled through in all developed derivative tactics.
• Develop strategies and programs that support both disease awareness and branded consumer engagement objectives.
• Partner with Patient Services teams to ensure seamless integration between marketing initiatives and patient support programs.
• Lead the consumer patient advocacy strategy and maintain key relationships with advocacy organizations.

Requirements

• Bachelor's degree required; MBA preferred.
• 7+ years of pharmaceutical or healthcare marketing experience with significant consumer/direct-to-patient marketing responsibilities.
• 10+ years of commercial, marketing, sales, product management, or related pharmaceutical experience; experience in rare disease and sleep medicine preferred.
• Strong collaborator with demonstrated record of effectively leading and/or working in cross-functional teams and ability to navigate change and move work and team members forward.
• Strong communication and presentation skills including to leadership teams
• Demonstrated ability to shift focus between strategy, planning, and execution with agility and attention to detail
• Demonstrated analytical, problem-solving, planning, project management and organizational skills
• Recent experience working in organization with customer experience team and/or marketing COE centralized group supports brand marketing teams
• A strongly preferred candidate would have a pharmaceutical career progression demonstrating growth in responsibility and scope, particularly in commercial positions

Benefits

• The successful candidate will also be eligible to participate in various benefits offerings, including, but not limited to, medical, dental and vision insurance, 401k retirement savings plan, and flexible paid vacation.