Director, Consumer Marketing

Responsibilities

• - Leads the digital marketing strategy for consumer disease education and branded tactics.
• - Establish consumer marketing KPIs, monitor campaign and program performance, and use data and insights to optimize engagement, conversion, persistence, satisfaction, and return on investment.
• - Manage agency partners, including scope, budget, timelines, quality and performance, while ensuring resources are allocated against the highest strategic priorities.
• - Lead the development and execution of consumer promotions across digital, social, CRM, media, print, and sales, ensuring consistent and connected experience.
• - Partner with Payer, Value and Access (PVA) team on consumer facing messaging for Acadia Connect
• - Leads and manages consumer facing congresses which includes, development of the booth, consumer ad boards, educational programming and patient/caregiver education materials .
• - Leads the strategy of search engine optimization (SEO)/search engine marketing (SEM) GEO/AEO activities to drive engagement.
• - Monitors progress of approved plans and adjusts as necessary following in-depth analytics and ROI analysis.
• - Responsible for ensuring that all medical, legal and regulatory (MLR) processes are followed and all programs are compliant and aligned with corporate policies.
• - Other duties as assigned.

Requirements

• - Bachelor’s degree in marketing or related; MBA highly preferred with emphasis Brand Management, Consumer Marketing or Consumer Market Research
• - Minimum of 10 years of progressively responsible experience and advancement within pharmaceutical or biotech industry. An equivalent combination of education and experience may be considered.
• - A minimum of 6 years in a brand marketing experience.
• - Travel up to 30% of time.

Preferred

• - MBA highly preferred with emphasis Brand Management, Consumer Marketing or Consumer Market Research
• - Neurology therapeutic experience preferred but not required.
• - Previous experience in a product manager’s role preferred but not required.
• - Recent, launch experience or major new indication launch experience preferred.

Benefits

• - Medical, dental, and vision insurance
• - Employer-paid life, disability, business travel and EAP coverage
• - 401(k) Plan with a fully vested company match 1:1 up to 5%
• - Employee Stock Purchase Plan with a 2-year purchase price lock-in
• - 15+ vacation days
• - 13 -15 paid holidays, including office closure between December 24th and January 1st
• - 10 days of paid sick time
• - Paid parental leave benefit
• - Tuition assistance